The way we shop, eat and live have all permanently shifted
Released today (4 Dec), the Waitrose Food & Drink Report 2021 is based on wide-ranging new OnePoll research of 2000 people across Britain - not just Waitrose shoppers. Research is supported by insights from Waitrose food, drink and retail experts, as well as from Waitrose shoppers. It is backed up with sales data from millions of purchases on Waitrose shops and online from throughout the year.
Says James Bailey, Executive Director, Waitrose: “Our daily rituals, our attitudes towards supermarkets and the way we shop have been fundamentally reshaped by the pandemic. These changes are here to stay. The ‘new normal’ that we all spoke about back in the spring isn’t new anymore. It’s just normal.”
Other findings include:
Sherry is a surprise retro drinks trend, while many have discovered the fun of foraging (‘which trends are going up’, and ‘what have we been drinking’)
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The John Lewis Partnership owns and operates two of Britain's best-loved retail brands - John Lewis & Partners and Waitrose & Partners. Started as a radical idea nearly a century ago, the Partnership is the largest employee-owned business in the UK and amongst the largest in the world, with over 78,000 employees who are all Partners in the business. For all intents and purposes, the Partnership is a social enterprise; the profits made are reinvested into the business - for customers and Partners. John Lewis & Partners operates 42 shops plus one outlet across the UK as well as johnlewis.com. Waitrose & Partners has 335 shops in England, Scotland, Wales and the Channel Islands, including 61 convenience branches, and another 27 shops at Welcome Break locations. Waitrose & Partners exports products to more than 50 countries worldwide and has 13 shops which operate under licence in the UAE. The retailer's omnichannel business includes the online grocery service, Waitrose.com, as well as specialist online shops including waitrosecellar.com for wine and waitroseflorist.com for plants and flowers.