John Lewis Black Friday 2020 Update

Friday 27 November 2020

Pippa Wicks, Executive Director for John Lewis said: "This Black Friday period has been like no other with just three of our shops open, but we've worked incredibly hard to meet the significant online demand we've seen this past week and to provide our customers with a wide choice of brilliant offers on the products they love.

“We are still offering hundreds of Black Friday deals this weekend and continue to monitor the prices of our high street competitors meaning that our customers can be sure we offer the best value on the high street throughout the Black Friday period and in the run up to Christmas.  Preparations are well underway to reopen all of our shops in England next week and we look forward to welcoming our customers to help them make this Christmas extra special.” 

Current Black Friday highlights (data as at 9am 27th November): 

  • The 27th November will be a record day for online orders sold via John Based on current projections, it will be +35% ahead of its busiest day over the period last year. 
  • People have shopped on average earlier than in previous years.   
  • Record searches this year (+37%) with the busiest hour on the day Black Friday deals launched (20th November) as customers sought deals earlier.  New game consoles dominated the most popular searches.
  • The Give a Little Love Heart Shaped Red Umbrella which features in the new Christmas TV advert is its biggest selling fashion item so far. 
  • Pampering products and Lego Creator Expert kits among this year’s big sellers.  

John Lewis has shipped more than 2.5m products since its Black Friday offers began on 20th November - 67% up on last year.  Prior to Black Friday itself, the biggest day for one-man customer orders, i.e. those orders which can be delivered by one driver, was yesterday (26th November), up 63% on last year - a new record. 

The busiest hour on average has been 8pm to 9pm as people shopped earlier than in previous years with an average of 192 orders per minute.  The busiest hour so far was 10am to 11am on the very first day of its Black Friday period (20th November) with an average of 258 orders per minute as customers sought deals early. 

Total one-man deliveries were up 30% this year with standard home delivery up 72% and next and named day deliveries up 114%. 

There have been more than 18.7m product searches this year, 37% more than last year, with the new games consoles dominating the top five as expected, overtaking Lego and Edgar the Dragon toys from last year’s John Lewis Christmas advert campaign. 

The most popular search has been for game consoles and Lego also remains popular.  Other top searches include fashion brands and beauty brands, including Mint Velvet, Hush, Charlotte Tilbury and Barbour with advent calendars also featuring highly. 

Best selling electrical products

1. Apple AirPods with Charging Case
2. Apple AirPods Pro with Wireless Charging Case
3. Amazon Echo Dot Smart Device with Alexa Voice Recognition & Control, 3rd Generation, Charcoal 

Best selling home products

1. Hotel Chocolat, including The Sleigh Team Milk Chocolates, The Classic Christmas Sleekster and Christmas Pocket Selection
2. Waboba Moon Ball
3. John Lewis & Partners Synthetic Soft Touch Washable Standard Pillow, Medium/Firm  

Best selling fashion products

1.Give a Little Love Heart Shaped Red Umbrella
2. Calvin Klein Underwear Cotton Stretch Trunks, 3 Pack
3. Theragun Mini 4th Generation Percussive Therapy Massager, Black

Best selling beauty products 

1. Molton Brown, including re-charge Black Pepper Bath & Shower Gel, 300ml, Woody & Aromatic Christmas Cracker Bodycare Gift Set and Delicious Rhubarb and Rose Festive Bauble, 75ml
2. Charlotte Tilbury Easy Eye Palette, Charlotte Darling
3. Chanel Bleu Dd Chanel Eau de Toilette Spray, 50ml  

Best selling toy products

1. LEGO Creator, including Gingerbread House, James Bond Aston Martin DB5 and Crocodile Locomotive 
2. John Lewis & Partners Buzzwire Game
3. Mini Micro Deluxe Scooter, 2-5 years, Navy 

Top Black Friday Deals Today:


Saving Price Now
Microsoft Surface Pro 7, Intel Core i5 Processor, 8GB RAM, 128GB SSD, 12.3" PixelSense Display, Platinum Save £240 £659
Samsung Galaxy Watch 3, Bluetooth, 45mm, Stainless Steel with Leather Strap, Mystic Black Save 10% £375
OnePlus Nord Smartphone, Android, 12GB RAM, 6.44", 5G LTE, SIM Free, 256GB, Blue Marble Save £50 £419
Powerbeats Pro True Wireless Bluetooth In-Ear Sport Headphones with Mic/Remote, Black Save £60 £159
Bosch Serie 4 WAN28281GB Freestanding Washing Machine, 8kg Load, 1400rpm Spin, White Save £100 £349
Bosch BBH3211GB Serie 4 Flexxo Vacuum Cleaner Save £50 £149
Google Nest Mini Hands-Free Smart Speaker, 2nd Gen, Chalk Save £30 £19


John Lewis & Partners Forged Aluminium Pan Set, 5 Pieces 50% off £55
Le Creuset Toughened Non-Stick Cookware Pan Set, 4 Piece 40% off £300
Lavazza A Modo Mio Jolie Plus Coffee Machine with Milk Frother, White Save £64.49 £64.50
John Lewis & Partners Tri-Ply Stainless Steel Saucepan Set with Lids, 3 Piece, Copper 30% off £133
Meyer Select Stainless Steel Lidded Saucepans & Frying Pan Set, 4 Piece 50% off £110
Le Creuset 3-Ply Stainless Steel Saucepans and Frying Pan Set, 4 Pieces 40% off £306
LSA International Borough White Wine Glasses, Set of 4, 380ml, Clear 30% off £28
Sophie Conran for Portmeirion Dinnerware Set, White, 12 Piece 30% off £100.80
Royal Doulton Pacific Porcelain Dinnerware Set, Splash, 16 Pieces 30% off £108.50
Tom Dixon Copper Ceiling Light 20% off £364
Tom Dixon Melt Mini Melt Ceiling Lights 20% off £348


Barbour Womens Bridled Quilted Coat Black 20% off £183.20
Ray Ban Polarised Aviator Sunglasses 20% off £176.80
Fiorelli Bethnal Triple Compartment Grab Bag 60% off £30
Coach Hutton Chalk Multi 30% off £276.50
Michael Kors Samira Crossbody Bag 30% off £122.50


Acqua di Parma Colonia Eau de Cologne Discovery Gift Set 33% off £87.10
Benefit Cheekleaders Highlight Contour and Bronze Set 40% off £31.20
Lancome Advanced Genifique Youth Activating Concentrate 20% off £47.60


Silver Cross Pioneer Pushchair, Clay 20% off £636
Maxi Cosi Coral Car Seat, Essential Graphite 20% off £191.20
BabyBjorn Bouncer 20% off £115.99


About the John Lewis Partnership

The John Lewis Partnership owns and operates two of Britain's best-loved retail brands - John Lewis and Waitrose. Started as a radical idea nearly a century ago, the Partnership is the largest employee-owned business in the UK and amongst the largest in the world, with over 80,000 employees who are all Partners in the business. For all intents and purposes, the Partnership is a social enterprise; the profits made are reinvested into the business - for customers and Partners. John Lewis operates 42 shops plus one outlet across the UK as well as Waitrose has 335 shops in England, Scotland, Wales and the Channel Islands, including 61 convenience branches, and another 27 shops at Welcome Break locations. Waitrose exports products to more than 50 countries worldwide and has 12 shops which operate under licence in the UAE. The retailer's omni-channel business includes the online grocery service,, as well as specialist online shops including for wine and for plants and flowers.


Waitrose & Partners

James Armstrong
Partner, & Communications Manager, Brand 
Tel: 07764 676 880