Sales of loose veg and refillables on the rise
Waitrose & Partners has stocked up on loose vegetables this Christmas with environmentally-savvy shoppers increasingly wanting to buy loose produce rather than packaged.
The retailer has increased orders of its best-selling loose vegetables at Christmas by 75% this year compared to last following significant sales growth as sales of their packaged equivalents have decreased.
Over the last ten months sales of loose broccoli are up 8% and sales of loose parsnips have risen by 6%, when a year ago they were in decline.
Loose carrots and loose red potatoes sales are up by 21% and 23% respectively in the last two months alone and sales of loose sprouts are outperforming their packaged version by 5%.
Waitrose & Partners, fresh produce buyer, Paul Bidwell, said:
“For the last 20 years the convenience of packaged produce has seen it outsell loose, but as consumers have become increasingly environmentally conscious and wanting to buy only what they need, we could be returning to how people used to shop with loose produce making a big comeback.
"We know we have a lot of work still to do to encourage customers to buy more loose fruit and vegetables, but there are signs we are seeing a shift in customer behaviour and we want to build on that momentum.”
Separately, the retailer has confirmed that sales of refillables at its four Waitrose Unpacked shops where it is currently testing taking a number of products out of their packaging, including pasta, lentils, cereals, frozen fruit, coffee, wine and beer, are outselling their packaged equivalent by 68%.
At its Botley Road shop where the concept originally launched in June refillable essential Waitrose fusilli pasta and long grain rice are outselling their packaged versions by 37% and 78% respectively. Refillable porridge oats are also up 78%, red lentils are up by 62% and dried soft figs by almost 50%.