Bérangère Michel, Partner and Operations Director commented; “Our Black Friday event started last Friday. Our decision to start promotions earlier this year reflects the fact that Black Friday continues to extend across a longer period. In addition to our deals, we have been monitoring and price matching high street competitors throughout the week to offer our customers some of the best deals on the high street. With some of our most compelling deals having gone live over night, this morning has been particularly busy with customers taking advantage of the new offers.”
The busiest shopping hour online between midnight last night and midday today was between 9am and 10am.
The number one searched for products so far today are LEGO, iPad and Airpods.
John Lewis & Partners operates 50 John Lewis shops across the UK (37 department stores, 12 John Lewis at home and shops at St Pancras International and Heathrow Terminal 2) as well as johnlewis.com. The retailer stocks around 350,000 separate lines in its department stores and on johnlewis.com across fashion, home and technology. This year John Lewis & Partners won, 'Best Multichannel Retailer 2018', 'Best Clothing Retailer 2018', and 'Best Furniture Retailer 2018' at the GlobalData Customer Satisfaction Awards 2018. John Lewis Finance offers a range of comprehensive financial services products - including Insurance, Foreign Currency, International Payments and the Partnership Card - delivering the values of expertise, trust and customer service expected from the John Lewis brand. johnlewisfinance.com
*GlobalData Retail Customer Satisfaction Awards 2018