John Lewis sees promising Black Friday performance

Friday 24 November 2017

As John Lewis marked its busiest ever hour of online trading today, Black Friday 2017 is set to be one of its most successful days.

From 9am to 10am this morning, an average of 705 units were purchased per minute on

The number one search term throughout the day across all devices was 'iPad'. For mobile shoppers the top search term was also 'iPad', whereas the most popular search term for those shopping on the John Lewis app or via desktop was 'Sonos'.

Traffic to the John Lewis website across all channels was up 4.8 per cent compared to last year. But it was the John Lewis app which proved the most popular way for customers to shop, with traffic peaking between 1pm and 2pm, up 92.3 per cent year-on-year.

At our distribution centres, we packed just over 10,000 units an hour - which is up nearly seven per cent on last year - and at our busiest period from 12pm to 1pm, this increased to 18,000 units.

To date, the most popular products sold include:

  • The 2017 Apple MacBook Air (13.3” Intel Core i5, 8GB RAM, 128GB PCle-based SSD - £849.00) is our biggest seller by value.
  • The Sonos PLAY:1 Smart Speaker (£149.00) was our top seller by units.
  • The top seller by value in Home continues to be the John Lewis Sacha Sofa Bed (starting from £699.00)
  • Best sellers for Beauty throughout the day include CREED Aventus Eau de Parfum (£207.00) and Liz Earle Cleanse & Polish Hot Cloth Cleanser (£13.60).

Dino Rocos, Operations Director, John Lewis said: 'Sales on both overnight and into the day itself have exceeded expectations and between 9 and 10am we hit our busiest ever hour for online trade. We expect traffic will continue to the website throughout the weekend, with customers this year favouring the App as a quick and convenient way to shop. In addition we expect our 49 shops to welcome customers over the weekend as deals run into the early part of next week.

'As co-owners of this business I'm proud to see how Partners in shops, distribution centres and at head office have got behind such an important day. I want to thank all our Partners for their support in ensuring customers get the products they want as well as the service they have come to expect from John Lewis.'

Customers are invited to take part in Black Friday on until midnight on 27 November.

John Lewis - John Lewis operates 49 John Lewis shops across the UK (35 department stores, 12 John Lewis at home and shops at St Pancras International and Heathrow Terminal 2) as well as John Lewis,  'Best In-Store Experience 2017', 'Best Furniture Retailer 2017,' 'Best Homewares Retailer 2017'1, stocks around 350,000 separate lines in its department stores and across fashion, home and technology. is consistently ranked one of the top online shopping destinations in the UK.  John Lewis Insurance offers a range of comprehensive insurance products - home, car, wedding and event, travel and pet insurance and life cover - delivering the values of expertise, trust and customer service expected from the John Lewis brand.

1Verdict Consumer Satisfaction Awards 2017

You can follow John Lewis on the following social media channels:


For further information please contact:

Katie Robson, Senior External Communications Manager, John Lewis
Mobile: 07764 675608
Telephone: 0207 5926296

Lexi Finnigan, Communications Manager, John Lewis
Telephone: 0207-592-6424