October 2025 saw the return of Community Matters green tokens into our larger Waitrose shops, followed by a new platform for Partners and charities to better handle vital due diligence and donations.
Welcoming green tokens back to our larger shops puts customers at the heart of our local giving. Through Waitrose Community Matters, customers nominate local, charitable organisations to receive a share of £3,000 each quarter and vote with their green token when they visit us in store. To date, Community Matters has donated over £50m to good causes across the country. Back in 2008, it was the first scheme of its kind to be introduced by a supermarket.
With the reintroduction of tokens, we’re increasing the donation cycles from three to four per year, meaning we can help more local causes. At the end of the cycle, the project with the most votes will receive £1,500, with £1,000 and £500 going to the causes in second and third. We’re also doubling the donations from Waitrose convenience stores to match core shops, increasing the overall impact.
Our newly designed tokens are made from recycled nylon, supported by fresh in-store branding and voting units. We’ve also refocussed on the causes we promote to put food in the spotlight, with at least one of the three available causes in each three-month round connected to food. Many of the charities will help tackle hunger, bring people together, empower healthier lifestyles and create a more sustainable food system for future generations.
Our customers have used their tokens to benefit many valuable causes since the programme relaunched, including:
“A big thank you to Waitrose for the continued support in these increasingly difficult times. The high quality products we receive make a huge difference to our service, enabling us to produce a 3-course meal every week for homeless and vulnerable people in West London. Adding Waitrose premium ingredients to our cooking, or giving extras to guests in bags to take away is a real bonus. The Streetlytes team, volunteers and guests are extremely grateful for the help and generosity that Waitrose provides.” Susanna Modaresi, Project Coordinator, Streetlytes
Social impact