Our new Partnership with WWF will fund ecosystem regeneration projects in areas where a number of our suppliers are based. Our aim in Norfolk, a key source of Waitrose meat, cereal and vegetable products, is to show that regenerative agriculture, nature restoration and carbon sequestration are possible even in one of the most intensively farmed areas of the UK. In India, a key source for John Lewis cotton products, we will address water scarcity and water quality in the Noyyal and Bhavani river basins. As well as harbouring unique wildlife upstream, the rivers enable agricultural and industrial activity downstream. We will be sharing the results and findings of these projects as widely as possible, to encourage collaboration and help create lasting, meaningful change in these environments and beyond.
Our new partnership builds on existing work with WWF. In 2021, Waitrose signed WWF’s Retailers’ Commitment for Nature alongside four other UK supermarkets. As part of this industry collaboration, we share an ambition to halve the environmental footprint of a UK shopping basket by 2030. Success will be measured annually by WWF against metrics linked to climate, deforestation, nature, packaging, food waste and more. The signatories commit to report performance annually to WWF against these metrics and publicly report on the actions taken.