TV and film star, Peter Capaldi burrowed into a good book today to launch 'Story Time' with Barnardo's and John Lewis, a fun and engaging storytelling campaign which aims to highlight the importance of interaction and communication to a child's early development whilst raising money to support the UK's most vulnerable children.
John Lewis has partnered with the children's charity to host a series of book readings by well-known TV personalities at John Lewis shops across the country starting Saturday 21 June and running throughout the summer. Events are free to attend but you can join Peter Capaldi in supporting the Story Time by texting 'JL' to 70500 to donate £5 to Barnardo's.
Commenting on the 'Story Time' initiative, dedicated Barnardo's supporter, Peter Capaldi said; 'Being read to as a child is something most of us take for granted but for many of the children Barnardo's supports, storytelling and communicating are skills that their parents don't have.
'I would encourage people across the country to embrace storytelling, bury your head in a good book and donate as much as you can through 'Story Time' in aid of Barnardo's. You'll be helping the charity reach out to parents of some of the UK's most vulnerable children and ensuring they build the confidence and knowledge to help their little one thrive.'
To celebrate John Lewis's 150th anniversary and Barnardo's reaching the same anniversary in 2016, the 'Story Time' sessions will be reading from the most loved books of the last 150 years, today revealed as:
1. Winnie The Pooh - A.A. Milne (1926)
2. Alice in Wonderland - Lewis Carroll (1865)
3. The Hungry Caterpillar - Eric Carle (1969)
4. The Hobbit - J.R.R. Tolkien (1937)
5. The Gruffalo - Julia Donaldson (1999)
6. Charlie and the Chocolate Factory - Roald Dahl (1964)
7. Black Beauty - Anna Sewell (1877)
8. Treasure Island - Robert Louis Stevenson (1883)
9. BFG - Roald Dahl (1982)
10. The Lion the Witch and the Wardrobe - C.S. Lewis (1950)
Launching 'Story Time' Peter Capaldi read from The Gruffalo and there are a host of further TV personalities taking part in the 'Story Time' events including:
- Actress Emilia Fox at John Lewis Oxford Street, 28 June
- Julie Wilson Nimmo (Balamory's Miss Hoolie) at John Lewis Glasgow, 21 June
- Illustrator Nick Sharratt at John Lewis, Edinburgh, 21 June
- TV Presenter Alex Winters at John Lewis Cheadle, 21 June.
Emma Marchant, John Lewis community investment manager said:
'Charity support at John Lewis goes right back to 1919 when the Partnership's founder John Spedan Lewis established the Donations Committee. Since then charity support by our Partners (employees) and customers has gone from strength to strength and now nearly 100 years after our Donations Committee was established we're delighted to be partnering with Barnardo's in our 150th year.
'We have a summer of Story Time sessions in our shops reading from classics over 100 years old like Alice In Wonderland to modern favourites like The Gruffalo all raising money for Barnardo's.'
Also commenting on the partnership, Barnardo's deputy director of fundraising, Allan McLaren said:
'We are delighted to be partnering with John Lewis to celebrate its 150th anniversary and raise as much as possible to support the vulnerable children who desperately need our help.
'Through initiatives such as Story Time, John Lewis will help us support the children who need it most by teaching their parents how to successfully engage with their children from birth, helping them develop to the full and flourish in childhood.'
John Lewis's work with Barnardo's this year builds on a donation last year of £125,000 raised with suppliers to support Barnardo's work in Birmingham.
To join Peter Capaldi in supporting the Story Time with Barnardo's and John Lewis text 'JL' to 70500. This will donate £5 to support Barnardo's and their work supporting the UK's most vulnerable children. Plus, you can find out what Story Time sessions are going on near you at johnlewis.com.