John Lewis & Partners has announced that for this Christmas it’s adding a new, exclusive Quality Street sweet to the much loved 12 traditional sweets it will sell from next week (26 September).
Named the ‘Crispy Truffle Bite’, the new sweet has a smooth praline centre mixed with deliciously crispy cereal bites, covered in milk chocolate and wrapped in the John Lewis & Partner’s Christmas colours of black and gold.
For the first time ever the retailer will make Christmas dreams come true for Quality Street fans; by offering customers the unique chance to fill a tin with any single, favourite from the full selection of 13 varieties of sweet, ensuring that none will be left at the bottom of a tin. Last year, John Lewis became the first retailer to offer customers a ‘pick and mix’ option to fill a tin with just their three favourite sweets.
Rachel Costello, Partner & Gift Food buyer at John Lewis commented: ‘Last year our customers response to the personalised Quality Street tins was overwhelming. This year we have gone even bigger with an exclusive sweet, only sold in our shops, and for the first time ever, customers can choose to ‘pick and don’t mix’, ensuring there are no chocolates left languishing at the bottom of a tin.”
This festive period, in all 17 John Lewis & Partners shops selling Quality Street, customers will also be able to personalise their tin by replacing the word “Quality” with a surname, or a real address for example; Mary Street or Jones Street. Those customers who kept hold of their John Lewis tin from last year will be able to return it to a shop and refill it for a lower price.
Rebecca Holt, Quality Street Brand Manager said; “We are thrilled to be partnering with John Lewis & Partners again for Christmas 2019. The ‘Choose Your Favourites’ pop-ups and personalised tins were so popular last year that they simply had to come back bigger and better this year.”
- Choose your Favourites and personalise the 1.2kg tin £15
- Choose your favourites in an exclusive John Lewis & Partners 1.2kg tin £12
- Refill your exclusive John Lewis & Partners tin from last year 1.2kg £10
- Mixed ready filled 1.2kg tin £7.50
List of John Lewis & Partners shops which will have ‘Choose Your Favourites’ pop ups:
Bluewater, Cambridge, Cardiff, Cribbs Causeway, Edinburgh, Glasgow, High Wycombe, Kingston, Liverpool, Milton Keynes, Newcastle, Nottingham, Oxford, Oxford Street, Peter Jones, Southampton and Trafford.