Total Waitrose & Partners sales excluding fuel were 18.9% higher than the same week last year. These figures are heavily distorted by the fall of Christmas, particularly the inclusion of December 22nd, one of our peak trading days, which fell in the previous week in 2018. A full picture of our Christmas sales will be given when we report our Christmas trading figures on January 9th.
Party food and desserts were popular amongst shoppers. Sales of mince pies were significantly up in comparison to last year, with the Waitrose & Partners No.1 mince pies proving to be a customer favourite. Deli products were also enjoyed by shoppers with ham and pâté both up 85%.
Brown paper packaging was also at the top of customers' shopping lists as they wrapped their gifts and posted their parcels. Sales were up 800% in comparison to last year.
As customers celebrated with family and friends over the festive period, sales of wine and spirits were up 24% and 30% respectively.