'Total sales for the week were up 14.8% on the same week last year as we saw a strong end to our Black Friday event. Total sales for the full 11 day Black Friday promotion event were up 10.2% on last year’s event, with Cyber Sunday and Monday sales up 10.9% compared to the equivalent trading days last year (25 and 26 November 2018).
Fashion sales were up 12.5%, with Womenswear sales up 5.2% and Women's Accessories sales up 10.5% as customers shop for the party season. Menswear sales were up 11.6%, with Men’s shoes up 18.7%. Beauty, Wellbeing & Leisure was up 17.9% as we price matched a number of competitor promotions.
Home sales were down 2.3%. However, Furniture & Flooring sales were up 6.9%, along with sales of cookware, up 43% due to Black Friday promotions. Home storage products were also up 8% as customers prepare their homes for Christmas.
Electrical and Home Technology sales were up 34.8%. Communications Technology sales were up 36.4%, driven by tablet sales. Large Electrical sales were up 18%, with customers buying refrigeration products in preparation for the festive season.'
Jason Wilary- Attew, Partner & Home Buying Lead, John Lewis & Partner.