'Total sales for the week were down 5.8% as we continued to annualise strong sales due to the earlier fall of Easter last year, but sales rose at the weekend as customers took advantage of Easter promotions which launched at the end of the week.
Fashion sales were up 4.3%. Beauty, Wellbeing and Leisure sales were up 14.3% due to us price matching a competitor’s beauty promotion, and Women’s Accessories sales were up 5.7% as customers took advantage of Easter offers.
Home sales were down 3.9%. Gifts, Cook and Dine sales were up 1.2% driven by demand for Gifts and Gift Food. Sales of hampers were up 21% on last year.
Electrical and Home Technology sales were down 16.6% due to the annualisation of strong Easter promotions. We continued to see strong demand for new products and will be launching more Easter offers throughout this week.'
Laurence Mitchell, Partner and Buying Director, Electrical and Home Technology, John Lewis & Partners