'Total Waitrose & Partners sales excluding fuel were 0.5% higher than the same week last year. A full picture of our Christmas sales will be given when we report our Christmas trading figures on Thursday (January 9).
Customers were in celebratory mood ahead of the new year with sales of Champagne and sparkling wines up 25% and 24% respectively than last year. Wines were up 13% overall with English wines performing particularly well, up 175% on the year before.
Low and non alcohol drinks were also popular as we moved into the new year and some customers opted for 'Dry January' with sales up 27% on last year.
Party food and deli sales were both up significantly, whilst sales of pies, pasties, and dips were up 11%.'
Rupert Thomas, Partner & Commercial Director, Waitrose & Partners