'Total sales excluding fuel were down by 0.5% compared to the same period in 2018, when the run-up to Easter, which fell earlier last year, had already started. With Spring fast approaching, the first batch of British fresh grown asparagus entered Waitrose & Partners stores last week, contributing to an uplift in fresh produce sales. Soft fruit sales also saw a significant increase.
Although it is still three weeks away, Easter sales have already delivered strong results and are expected to be even higher in the coming weeks as the date approaches. Waitrose Chocolate Avocado Easter eggs and Heston from Waitrose Chocolate Scotch eggs continue to be top sellers across stores.
Waitrose & Partners continued its commitment to sourcing British, announcing that from March it will be stocking berries that were grown and harvested in the UK during the Winter. Typically available from May, this development has been made possible by new growth innovations trialled by Waitrose and its suppliers in glasshouses that mimic the British summer.'
Jo Walmsley, Partner & Personnel Director Waitrose & Partners