Boden to sell clothing on the high street for the first time through concessions in John Lewis stores
John Lewis has announced today that the British fashion online retailer Boden will open womenswear concessions in its department stores, bringing Boden’s stylish clothing to the UK high street for the first time.
The first five concessions will open this autumn with more planned to open in 2018. The range available in John Lewis stores will also be sold on johnlewis.com.
In launching their high street presence in John Lewis shops, Boden join other online fashion brands including Hush and Finery. Last year John Lewis opened five concessions with Hush and six concessions with Finery and has since added a further 12 concessions with these brands.
'We are really excited to be going into John Lewis. It marks the coming together of two great British brands' says Jill Easterbrook, Boden CEO. 'I can't wait for more people to discover Boden, and for our loyal customers to experience the brand in a whole new way'.
Christine Kasoulis, John Lewis buying director fashion adds: 'The introduction of Boden builds on our continued strategy to provide our customers with an inspiring selection of unique brands that they cannot find anywhere else on the highstreet. We are thrilled to be exclusively launching Boden in our shops.'
The first five concessions will be in the following John Lewis shops - Oxford Street, Cambridge, Reading, Southampton and Oxford later in October.
Last financial year sales of womenswear at John Lewis grew by 6.8%.
Notes to editors
John Lewis - John Lewis operates 48 John Lewis shops across the UK (34 department stores, 12 John Lewis at home and shops at St Pancras International and Heathrow Terminal 2) as well as johnlewis.com. It is part of the John Lewis Partnership, the UK's largest example of worker co-ownership and all 30,000 John Lewis staff are Partners in the business. John Lewis 'Best In-Store Experience 2016', 'Best Clothing Retailer 2016,' 'Best Electricals Retailer 2016,' 'Best Furniture Retailer 2016,' 'Best Homewares Retailer 2016' and 'Best Click & Collect Retailer 2016'1, typically stocks more than 350,000 separate lines in its department stores across fashion, home and technology. Johnlewis.com stocks over 280.000 products and is consistently ranked one of the top online shopping destinations in the UK. John Lewis Insurance offers a range of comprehensive insurance products - home, car, wedding and event, travel and pet insurance and life cover - delivering the values of expertise, trust and customer service expected from the John Lewis brand.
1Verdict Consumer Satisfaction Awards 2016
Boden - The British online retailer was launched in 1991 by Founder and Creative Director Johnnie Boden, with just eight menswear products. The brand quickly expanded into womenswear and childrenswear and currently has over 1.5 million customers worldwide.
Boden's stylish range of clothing and accessories are available to buy via catalogue in the UK, USA, Germany, France, Australia and Austria, and online - trading in over 60 countries with more than 1000 employees across all markets.
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