Press releases

John Lewis Partnership and TrueStart to create The Eureka Initiative

Friday 29 July 2016

Focused campaign to find, fund and fast-track disruptive retail-specific startups

Notes to editors

The John Lewis Partnership - The John Lewis Partnership operates 46 John Lewis shops across the UK (32 department stores, 12 John Lewis at home and shops at St Pancras International and Heathrow Terminal 2),, 350 Waitrose shops, and business to business contracts in the UK and abroad. The business has annual gross sales of over £11bn. It is the UK's largest example of worker co-ownership where all 91,500 staff are Partners in the business.

About TrueStart - TrueStart ( is Europe's only retail and consumer accelerator and investment fund. TrueStart adds value to the startup businesses by providing access to its comprehensive retail and consumer network, mentorship, investment support, and 4,300ft of dedicated office space in its retail innovation hub in London.

TrueStart is backed by True Capital (, the retail and consumer sector specialist investment firm.

General enquiries

For further information please contact:

Siân Grieve
Senior Communications Manager (Corporate), John Lewis
Telephone: 0207 592 6887

Kim Visser
Head of Marketing and Communications, Truestart
Telephone: 0203 740 6943