Press releases

John Lewis sees strong start to Black Friday

Friday 25 November 2016


Early indicators suggest that Black Friday 2016 is on course to be one of John Lewis' busiest shopping periods.

Our busiest period so far has been between 8am and 8.30am as people shopped on their way into work, and we're taking five orders every second on johnlewis.com.

Sales through mobile phones saw a particular increase with a 21% spike between 8am and 9am.

The most popular products sold to date include:

  • The Sonos Play 1 is our biggest technology seller, selling one every ten seconds
  • The Lego simpsons house is our top seller by value
  • Marc Jacobs perfume is seeing strong sales by number
  • Sophie Conran crockery is our best seller in Home

All John Lewis shops opened their doors at 8am this morning and some shops will stay open later than usual.

Customers are invited to take part in Black Friday on johnlewis.com until midnight on 28 November.

Dino Rocos, lead director and operations director, John Lewis said:

'Sales on johnlewis.com exceeded expectations overnight as customers logged on to take advantage of our great Black Friday deals.  We expect traffic to continue to the website today but for customers who prefer to visit one of our shops they will open earlier than usual at 8am. Over the weekend we expect to see the usual pattern of trade resume as customers head to our 48 shops.

Rocos continued: 'We have carefully planned for this year's Black Friday event to ensure orders can be fulfilled without compromising the customer service and seamless delivery we're famous for. I'd like to thank our Partners in shops, distribution centres and head office for all of their hard work as we kick-off the countdown to Christmas.'


Notes to editors

John Lewis - John Lewis operates 48 John Lewis shops across the UK (34 department stores, 12 John Lewis at home and shops at St Pancras International and Heathrow Terminal 2) as well as johnlewis.com. It is part of the John Lewis Partnership, the UK's largest example of worker co-ownership and all 30,000 John Lewis staff are Partners in the business. John Lewis  'Best In-Store Experience 2016', 'Best Clothing Retailer 2016,' 'Best Electricals Retailer 2016,' 'Best Furniture Retailer 2016,' 'Best Homewares Retailer 2016' and 'Best Click & Collect Retailer 2016'1, typically stocks more than 350,000 separate lines in its department stores across fashion, home and technology. Johnlewis.com stocks over 280.000 products and is consistently ranked one of the top online shopping destinations in the UK. John Lewis Insurance offers a range of comprehensive insurance products - home, car, wedding and event, travel and pet insurance and life cover - delivering the values of expertise, trust and customer service expected from the John Lewis brand.

1Verdict Consumer Satisfaction Awards 2016

You can follow John Lewis on the following social media channels:
www.johnlewis.com/twitter
www.johnlewis.com/facebook
www.johnlewis.com/youtube.


General information

For further information please contact:

Sian Grieve
Senior Communications Manager, John Lewis
Telephone: 020 7592 6887
Email: sian.grieve@johnlewis.co.uk

Emma Cole
Senior Communications Officer, John Lewis
Telephone: 020 7798 3829
Email: emma.l.cole@johnlewis.co.uk