New Ad Campaign Highlights the Value of Pick Your Own Offers as 1 Million Customers Sign Up to Successful Scheme
From this week, Waitrose will launch its first TV advertising campaign to highlight its money-saving scheme Pick Your Own Offers.
Pick Your Own Offers gives customers the power to choose their own savings, as customers can select which ten products from over 1,000 they'd like to save 20 per cent on every time they shop. The scheme has been a success since its launch last year as a million customers now use the ground-breaking scheme to save money.
The new 40 second advert airing from 20 January on ITV1 during the National Television Awards, will highlight the key benefits of Pick Your Own Offers by showing that there are some products customers love to pick again and again. This is demonstrated by how people use their favourite products in different ways throughout the year and showcases some of the most popular products picked since launch including chicken, salmon and toilet tissue.
Rupert Thomas, Marketing Director, Waitrose, says:
'The idea of saving regularly really appeals to shoppers, with many choosing items that they usually buy every week to generate on-going savings. Along with Brand Price Match and our other promotions, Pick Your Own Offers shows we offer exceptional value for great quality products'.
The campaign also aims to demonstrate the wide choice of products available in Pick Your Own Offers. Customers can choose ten products from a list of hundreds to tailor savings to their needs. Customers will also have the option to change their picks from this week so they can make the most of the new products and change their choices for the season.
Set to the soundtrack of 'Monday, Tuesday, Wednesday (I Love You)' by Betty Driver which was recorded in 1949, the advert follows a similar style to the Christmas and Autumn adverts made for Waitrose by creative agency adam&eveDDB.
A full print and digital campaign will follow the TV advert and Waitrose has also created a Pick Your Own Offers app which has been updated to enable customers to edit their picks more easily.
|Top Ten Picks Since Launch
|1.||essential Waitrose bathroom tissue, white|
|2.||Waitrose Blacktail free range eggs , large (x6)|
|3.||Waitrose cherry vine tomatoes|
|4.||essential Waitrose British chicken breast fillets|
|5.||Waitrose Scottish Salmon fillets|
|6.||Lurpak spreadable slightly salted|
|7.||essential Waitrose British small whole chicken|
|8.||Waitrose Hereford Beef Mince Lean 10% fat|
|9.||essential Waitrose mini chicken breast fillets|
|10.||Waitrose Blacktail free range eggs (x9)|
Pick Your Own Offers is part of the range of benefits Waitrose offers through the myWaitrose scheme which now has over five million members, with 70% of Waitrose sales made using a myWaitrose card.
Waitrose already offers a high number of promotions giving customers value through quality and price. This includes its Brand Price Match Scheme where Waitrose prices on more than 8000 branded grocery products are identical to Tesco's, excluding promotions. Waitrose has also lowered the price on hundreds of own label lines and increased promotional participation and depth of promotions offered.
Notes to editors
Waitrose - the Nation's Favourite Supermarket¹ and winner of the Best Supermarket² and Best Food and Grocery Retailer³ awards - currently has 346 shops in England, Scotland, Wales and the Channel Islands, including 62 convenience branches, and another 28 shops at Welcome Break locations. It combines the convenience of a supermarket with the expertise and service of a specialist shop - dedicated to offering quality food that has been responsibly sourced, combined with high standards of customer service. Waitrose also exports its products to 58 countries worldwide and has seven shops which operate under licence in the Middle East. Waitrose's omnichannel business includes the online grocery service Waitrose.com, as well as direct services websites including a specialist wine website (waitrosecellar.com)
¹ Which? Best Supermarket, 2015
² Good Housekeeping Best Supermarket 2015
³ Verdict Best Food and Grocery Retailer 2015
For further information please contact:
Hannah Chance, Communications Manager, Corporate
Telephone: 01344 826804