Waitrose expands its global reach with two new export deals
Mauritius and Dominica are the latest additions to Waitrose's growing export business taking the total number of countries outside of the UK where the grocer has a presence to 58, the supermarket retailer announced today.
Under the agreement, Waitrose will supply more than 140 products to the Save a Lot store in Dominica. Foods being shipped to the Caribbean country include English favourites such as baked beans and rich tea biscuits, as well as English mustard.
Meanwhile, three of the largest shops in the Mauritius Food Lovers Market group will be supplied with Waitrose products, including apple sauce and muesli.
David Morton, Waitrose Business to Business Director said: 'We've continued to expand our global presence and appeal over the past year. We always tailor our ranges to suit local tastes but find the best-sellers tend to be food and drink associated with Britain such as tea, biscuits and jam. We have also added Waitrose stocked branded goods to our own label portfolio and most of these are smaller British suppliers that Waitrose has championed which are not otherwise available outside the UK.'
Waitrose first started exporting products in 1996 and now has a presence across five continents in countries including Hong Kong, New Zealand, Ghana, Bermuda and South Korea.
Notes to editors
Waitrose - the Nation's Favourite Supermarket¹ and winner of the Best Supermarket² and Best Food and Grocery Retailer³ awards - currently has 344 shops in England, Scotland, Wales and the Channel Islands, including 60 convenience branches, and another 27 shops at Welcome Break locations. It combines the convenience of a supermarket with the expertise and service of a specialist shop - dedicated to offering quality food that has been responsibly sourced, combined with high standards of customer service. Waitrose also exports its products to 50 countries worldwide and has seven shops in the Middle East. (www.waitrose.com)
¹ Conlumino Awards, 2014
² Good Housekeeping Best Supermarket 2014, Which? Best Supermarket 2014
³ Verdict Best Food and Grocery Retailer 2014
For further information please contact:
Kerry Davies, Corporate Communications Manager
Telephone: 01344 824325