John Lewis Clearance off to a flying start
Between 5pm and 6pm on Christmas Eve, John Lewis saw a 16% increase in orders compared to last year as customers snapped up bargains during the first hour of the retailer's online Clearance.
Customers continued shopping into Christmas Day with the website seeing orders up 19% year-on-year, making this John Lewis's biggest ever Christmas Day for orders. Indicating that last year's 'mobile Christmas' is here to stay, 72% of traffic to johnlewis.com throughout Christmas Day came from mobile and tablet devices.
Similar to last year, traffic dipped between 1pm and 4pm on Christmas Day as people sat down to enjoy Christmas dinner but sales then peaked at 9-10pm as customers logged on whilst watching the much anticipated Downton Abbey Christmas Special.
Mark Lewis, online director, John Lewis said: 'We know that customers quickly switch from Christmas shopping to bargain hunting and we're thrilled to see a good start to this year's Clearance online. We expect customers to continue to log on throughout today to take advantage of the thousands of offers we have available and then from tomorrow, browse in-store as our shops across the country reopen their doors.
'LEGO Minifigures proved particularly popular with more than 10 being sold every minute during the first hour of the John Lewis Clearance. Molton Brown and Crabtree & Evelyn beauty sets also sold well, along with luxury pillows, pillowcases and towels. Super-organised shoppers stocked up on Christmas cards and gift wrap ready for next year, whilst others made the most of the technology offers and bought TVs, washing machines and laptops in the first hour.
Since Clearance launched, online shoppers have been taking advantage of deals available across the fashion, home and technology departments. Best selling items include:
- Molton Brown Hand Creams Gift Set, £12.50
- John Lewis Hungarian Goose Down Pillow, £39
- Bosch Classixx WAE24369GB Washing Machine, £289
- Cath Kidston Little Spot Mini Clasp Purse, £2.50
- Bugaboo Cameleon3 Pram, £649
- John Lewis Intarsia Knit Camping Car Jumper, £8.
John Lewis will release its five-week trading update on 5 January 2015.
Notes to editors
John Lewis - John Lewis operates 43 John Lewis shops across the UK (31 department stores, ten John Lewis at home and shops at St Pancras International and Heathrow Terminal 2) as well as johnlewis.com. It is part of the John Lewis Partnership, the UK's largest example of worker co-ownership where all 30,000 staff are Partners in the business. John Lewis, 'Multichannel Retailer of the Year 2014'¹ , 'Best Overall Retailer'² and 'Best Retailer 2014'³, typically stocks more than 350,000 separate lines in its department stores across fashion, home and technology. Johnlewis.com stocks over 280,000 products, and is consistently ranked one of the top online shopping destinations in the UK. John Lewis Insurance offers a range of comprehensive insurance products - home, car, wedding and event, travel and pet insurance and life cover - delivering the values of expertise, trust and customer service expected from the John Lewis brand.
¹ Oracle Retail Week Awards 2014
² Verdict Consumer Satisfaction Awards 2014
³ Which? Awards 2014.
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