Press releases

No 'paws' in Waitrose's online growth plans: introducing waitrosepet.com

Wednesday 1 October 2014

Waitrose launches pet specialist website in UK supermarket first

Waitrose has today launched a new 'breed' of website - waitrosepet.com – becoming the first supermarket to go live with a website dedicated to pet products. Waitrosepet.com offers the perfect solution to every animal owner's needs, stocking both well-known brands and specialist products. In all, waitrosepet.com will showcase a huge range of over 9,000 products, including more than 60 Waitrose own-brand lines.

Along with popular brands, waitrosepet.com will stock specialist and veterinary diets, such as Purina Pro Plan, Royal Canin, Hill’s and James Wellbeloved - as well as a broad range of accessories for cats, dogs, birds and fish. WaitrosePet has all of the accessories customers need for their dogs to be the best-dressed this winter, with a range of tweed coats starting at £10.89. Man's best friend also won't miss out on festive treats this Christmas, with Billy and Margot Christmas Crackers at £6.99.

Looking to 2015, the waitrosepet.com offering will expand to include reptile and equine products.

WaitrosePet will provide expert advice and product information on specialist pet foods, including a telephone advice service. Waitrose is the first multiple retailer to stock these products, and to make them available with free delivery across the UK on every order (with a minimum spend of £30). In addition customers can ensure they never run out, by booking a repeat delivery using the waitrosepet.com repeat ordering service.

Waitrose has launched WaitrosePet in partnership with online retailer Monster Pet Supplies.

Robert McCarthy, Head of Waitrose Direct Services, said: 'We are very excited to be the first multiple retailer to launch a website of this kind, with such an extensive range of products designed to meet the needs of all pet owners and animal lovers. WaitrosePet provides our customers, 45% of whom are pet owners, with a convenient one-stop-shop for pets of all ages and breeds, whether they are looking for specialist food for a feline friend or a Christmas treat for man’s best friend.'

To celebrate the launch of waitrosepet.com customers will receive 15% off their first order* until 30 October.


Notes to editors:

*New customers will receive 15% off their first order of £50 or more on Waitrosepet.com, with the promotional code WPET. The offer expires on 30 October 30 2014. For the full terms and conditions of the offer please visit waitrosepet.com

High resolution images of products stocked by waitrosepet.com along with stills of the new website are available from waitrose.com/press.

Highlights from the range include:

PRO PLAN Chicken and Rice Adult Dog Food from £14.99 - PRO PLAN Chicken & Rice Original Adult Dog Food is rich in antioxidants, which help strengthen your dog’s immune system. Providing your dog with comprehensive nourishment and protection with nutrients such as vitamins C & E, keeping them healthy and happy.

Hills Science Plan Feline Optimal Care from £3.79 - Science Plan Feline Adult Optimal Care is precisely balanced nutrition to support optimal fitness. With clinically proven antioxidants, lean proteins and enhanced omega-3s.

Scruffs Thermal Box Dog Bed from £24.99 - The Scruffs Thermal Self Heating dog beds are the ideal choice to keep your pet warm. Self heating pet beds are great for pets who suffer from arthritis, young and ill pets or just those that enjoy the extra warmth.

Billy & Margot Christmas Cracker with Venison Treats 50g £6.99 - Get your dog into the Christmas Spirit with these fantastically festive crackers containing 50g of air-dried venison along with a hat and a joke (you may have to help your pooch to read it out. And they're bang-free so you don't startle your four legged friend.

Mutts & Hounds Balmoral Tweed Coat from £50 - Made from Yorkshire woven tweed, the Mutts & Hounds Balmoral Check coat is fully lined to keep your canine snug and warm when it's cold outside, and features a stylish trim for a classic look that you and your dog will love.

Rosewood Jolly Doggy Stanley Snowman Christmas Toy £6.99 - Rosewood Jolly Doggy Stanley Snowman is a fun festive friend for your canine companion, and makes an excellent stocking filler!

Catit Design Contemporary Cat Furniture Hangout £65.49 (RRP £74.99, save £9.50) - The Catit Design 2 Story Hangout Home is made from natural banana-leaf panels, highly resistant to shredding to stand up to the fearsome assault of your tiny terror's claws! And when they've had enough fun scratching and chasing the hanging toy, they can snuggle down in the cosy hammock for some well-earned rest.


Enquiries

For further information please contact:

Hannah Armstrong, Waitrose Press Office
Telephone: 01344 826 080
Email: Hannah.armstrong@waitrose.co.uk

Bethan Davies, Waitrose Press Office
Telephone: 01344 825 025
Email: Bethan.davies@waitrose.co.uk