Press releases

Time to celebrate

Monday 8 July 2013

As the feelgood factor scaled new heights over the weekend, according to Waitrose so did sales of treats.

With scorching temperatures and sporting victories on Saturday and Sunday, Britain gave itself permission to indulge as sparkling wine sales bubbled over, up 60 per cent.  Rose was up by 68 per cent and cider was up 70 per cent but the drink of Feel Great Britannia this weekend was Pimms, up a sensational 316 per cent.

While the sporting action was on our TV screens  the cooking action was outdoors as sales of charcoal were up 450 per cent.  Barbecue meats were flying off the shelves too, up a whopping 66 per cent and burgers sales were doubled on last year.  Pre packed rolls were up 80 per cent. Other easy to prepare foods fared well with feta cheese up 69 per cent, dips up 45 per cent.

With Britain wising up to the effects of the sun, Waitrose saw sales of sun care jump by 262 per cent.

As it was a winning Wimbledon weekend, sales of strawberries were up 62 per cent and cream up 70 per cent - suggesting the two really are perfect partners.  To cool our excitement, indulgent ice cream was also up 144 per cent.

David Jones, Supply chain director said: 'We expect the feel good factor to continue well into this week following Murray's historic win, continued soaring temperatures and the start of the Ashes.

'The boom in alfresco dining means customers will be opting for quick to prepare foods like salads and dips as they enjoy basking in the evening sunshine in preference to the kitchen.  We also expect celebratory drinks like Pimm's and fizz will be top of customers' shopping lists.

'The feel good factor will also lead to a boom in treat purchases with cream cakes, ice creams and flowers filling shopping baskets this week.'

Notes to editors

Waitrose - Waitrose, Britain's favourite supermarket*, has 293 shops in the UK and Channel Islands and is consistently achieving sales growth significantly ahead of the market both in its branches and its online grocery service,**. Its strong performance has been driven by the success of the essential Waitrose range, Brand Price Match and an unmatchable top tier of products as well as a long term commitment to sourcing the UK's finest local and regional foods. Waitrose combines the convenience of a supermarket with the expertise and service of a specialist shop - dedicated to offering quality food that has been responsibly sourced combined with high standards of customer service. (

* Which? Annual Supermarket Satisfaction Survey, Verdict annual Consumer Satisfaction Awards and Good Housekeeping Awards
** Kantar World panel

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For further information please contact:

Suzanne Hetherington (née Cronin)
Senior Press Officer, Corporate, Waitrose
Telephone: 01344 824006
General Press enquiries: 01344 825080