Press releases

Peter Cross to join John Lewis as Director, Communications

Tuesday 8 January 2013

John Lewis announces today the appointment of Peter Cross as its Director, Communications. Peter joins John Lewis from leading strategic retail consultancy Portas (formerly Yellowdoor) where he was Managing Partner. Peter brings a wealth of experience to the company both from his time as a retail consultant and from his previous roles as a Director of Communications at L'Oreal and Dunhill.

In his capacity as Managing Partner at Portas, Peter has worked across many of the UK's most prestigious and respected brands, delivering campaigns for Westfield, Louis Vuitton, Clarks and Mercedes Benz amongst many others. Peter has worked alongside Mary Portas, as her business partner across all of her commercial, television and charitable endeavours. In this capacity, Peter has played a key role in developing her fashion collection for House of Fraser, her charity stores for Save the Children, her endeavours to revitalise UK manufacturing and her report to the Prime Minister, 'The Portas Review', on the state of UK high streets. 

Peter will join John Lewis in June 2013 and report directly to Managing Director Andy Street who said: 'Peter inherits an award-winning and highly effective Communications team which has been developed under the excellent leadership of Helen Dickinson. Peter brings a unique mix of skills and unparalled experience to John Lewis. It is extremely rare to find a communication specialist with such a broad understanding of the UK consumer and the revolution underway on the British high street. We are looking forward to him joining us immensely.'

Peter Cross said: 'To be asked to lead the communications challenge at John Lewis is a great privilege. I've watched the extraordinary rise and rise of Britain's favourite retailer over the last few years and am looking forward to helping Andy achieve the brand's bullish ambitions over the next few years.'

Mary Portas said: 'It has been nine incredibly successful years of exhilarating collaboration. I am naturally sorry to lose him but know his creativity and passion will be an enviable asset to a brand we already all recognise as one of Britain's greatest retail success stories.'

Notes to editors

The John Lewis Partnership - The John Lewis Partnership operates 39 John Lewis shops across the UK (30 department stores and nine John Lewis at home), and 288 Waitrose supermarkets. The business has annual gross sales of over £8.7bn. It is the UK's largest example of worker co-ownership where all 81,000 staff are Partners in the business.

John Lewis - John Lewis, 'Britain's favourite electricals retailer 2012'* and 'Best Multichannel Retailer 2012' **, typically stocks more than 350,000 separate lines in its department stores. The website stocks over 200,000 products focused on the best of fashion, beauty, home and giftware and electrical items including online exclusives. is consistently ranked one of the top online shopping destinations in the UK. ( John Lewis Insurance offers a range of comprehensive insurance products - home, car, wedding and event, travel and pet insurance and life cover - delivering the usual values of expertise, trust and customer service expected from the John Lewis brand.

* Verdict Consumer Satisfaction Index, April 2012
** PayPal etail Awards 2012

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For further information please contact:

Louise Cooper
Senior Manager, Corporate, Digital & Branch PR
John Lewis
Telephone: 020 7592 6223
Mobile: 07808 574117