Press releases

Heston's hidden tickets promise an experience that money can't buy

Wednesday 4 December 2013

His culinary creations have been in such hot demand - that a hidden orange Christmas pudding prompted a bidding war on eBay.

But this year the stakes will be even higher as Heston Blumenthal offers a handful of customers an experience that money simply can't buy.

The chef's latest advert for supermarket Waitrose - to be unveiled on December 4 - will show five hidden tickets being placed inside a signature box of chocolates he has created for the grocer this Christmas.

A sixth ticket will be available to the winner of an online game - Heston's Chocolate Challenge - on Waitrose's Facebook page.

For the lucky customers who find a rare ticket, it will act as a passport to spend the day with Heston.

Winners will enjoy food demonstrations and tastings hosted by Heston and his team in their experimental kitchens in Bray. It is here that the chef and his team of development chefs have dreamed up some of his most imaginative culinary creations - surrounded by vats of dry ice.

The six winners will have lunch at the Michelin-starred pub The Hind's Head in Bray followed by an overnight stay in London and a meal at Heston's two Michelin starred restaurant Dinner by Heston Blumenthal.

Waitrose Marketing Director Rupert Thomas said:

'Since we launched the very first Heston from Waitrose Hidden Orange Christmas Pudding, there's always been a buzz around his culinary innovations.

'But the chance for a lucky few to win a once in a lifetime experience should add an extra layer of excitement to Heston's new box of chocolates.'

Notes to editors

The Heston from Waitrose Chocolate Box is currently in Waitrose shops and includes innovative flavours from Earl Grey Lemon to Thyme & Rosemary, and Black Forest Gateau. The box is priced at £13.50 but is on offer until the 24 December priced at £10. Visit hidden tickets on the website.

The John Lewis Partnership - The John Lewis Partnership operates 40 John Lewis shops across the UK (30 department stores and 10 John Lewis at home),, 263 Waitrose supermarkets, 39 Waitrose convenience stores, and business to business contracts in the UK and abroad.  The business has annual gross sales of over £9.5bn.  It is the UK's largest example of worker co-ownership where all 85,500 staff are Partners in the business.

Waitrose - Waitrose, Britain's favourite supermarket*, has 302 shops in the UK and Channel Islands and is consistently achieving sales growth significantly ahead of the market both in its branches and its online grocery service,*. Its strong performance has been driven by the success of the essential Waitrose range, Brand Price Match, an unmatchable top tier of products and free delivery for online shopping and its popular myWaitrose card, as well as a long term commitment to sourcing the UK's finest local and regional foods. Waitrose combines the convenience of a supermarket with the expertise and service of a specialist shop - dedicated to offering quality food that has been responsibly sourced combined with high standards of customer service.  Waitrose is the holder of the Good Housekeeping Favourite Supermarket award, was Best Food and Grocery Retailer in Verdict's Consumer Satisfaction Awards and gained the title of Best Supermarket in the Which? supermarket satisfaction survey. (
*Kantar World panel

You can follow Waitrose on the following social media channels:


For further information, please contact:

Jo Maish
Corporate Press Assistant, Waitrose
Telephone: 01344 825586
Mobile: 07764 693566


Rob Cadwell
Press Officer (Corporate and Branches)
Telephone: 01344 826182