Press releases

Christmas barometer

Sunday 24 November 2013

Weekly trading update

For the second week running we achieved sales in excess of £100m, seeing total sales for the week of £111.9m, with shoppers across the country really starting to gear up for Christmas.

Our Countdown to Christmas events in our shops and online this weekend have proved popular with customers and with more activity planned today, it has become clear that across the country preparing to decorate the home is front of mind. Within our Christmas shops both instore and online this has been evident with the Scandi-chic reindeer head a top seller this week and the carol singer tealight lantern selling fast. Online the snowy paper tree remains a best seller and our LED pre-lit reindeer are proving particularly popular with customers wishing to have festive décor in their gardens as well as inside their homes. With the arrival of Father Christmas getting closer, sales of Christmas stockings and sacks have also been strong this week - the John Lewis Baby Christmas sack proving a popular choice.

Preparing for Christmas has been a continuing theme in our cookware and dining departments and we saw evidence of customers getting into the spirit of Stir Up Sunday - the day to traditionally make your Christmas cake and pudding - with sales of pudding basins and cake toppers leading the way.

The continuing cold weather has meant strong sales of outerwear across menswear, womenswear and childrenswear. Unsurprisingly hats, scarves, gloves and slippers have been selling well and cashmere products have been proving a firm favourite. In electrical, we benefitted this week from the launch of Microsoft's new Xbox One Console which sold out within two hours of being available online. With another new launch this Friday 29 November - the new Playstation 4 - it's an exciting time for technology.

Maggie Porteous, director selling operations, John Lewis said: 'It has been pleasing to see sales surpassing the £100m mark for the second time this month with strong figures coming from both our shops and online. We have been up against tough comparisons this week with Black Friday falling into a different week this year – but looking at the two year figure of +13.3 per cent sales are encouraging. Across the country our Partners have been working hard to give customers a weekend full of festive fun with Countdown to Christmas events taking place in all our shops and online. Our Christmas TV ad continues to get lovely responses and views have now exceeded 8.3 million on YouTube. This week we launched our 'ReWorked' competition to give one lucky winner the chance to record their version of Keane's 'Somewhere Only We Know' on our ad and have it played out on television this Christmas Day.

  • 2.1 per cent year on year increase
  • 10.3 per cent week on week increase
  • 111.9m sterling total
  • 9.4 percent year on year increase


What Britain's buying

High climbers week on week

  1. Morphy Richards red kettle +335 per cent
  2. Christmas girl's slippers +303 per cent
  3. Balloon hats +278%
  4. Micro scooter +260%
  5. Christmas hamper +227%


Best selling gift this week

iPad air - Best seller for third week in a row

Hot sellers this week

  • Make your own monster kit
  • Christmas sack
  • Digital radio

Notes to editors

The John Lewis Partnership - The John Lewis Partnership operates 40 John Lewis shops across the UK (30 department stores and ten John Lewis at home),, 301 Waitrose shops, and business to business contracts in the UK and abroad. The business has annual gross sales of over £9.5bn. It is the UK's largest example of worker co-ownership where all 85,500 staff are Partners in the business.

John Lewis - John Lewis, 'Retailer of the Year 2013'¹ , 'The Nation's Best Retailer'² and 'Best Retailer 2013'³, typically stocks more than 350,000 separate lines in its department stores.  The website stocks over 250,000 products focused on the best of fashion, beauty, home and giftware and electrical items including online exclusives. is consistently ranked one of the top online shopping destinations in the UK. (  John Lewis Insurance offers a range of comprehensive insurance products - home, car, wedding and event, travel and pet insurance and life cover - delivering the usual values of expertise, trust and customer service expected from the John Lewis brand.

¹ Oracle Retail Week Awards 2013
² Verdict Consumer Satisfaction Awards 2013
³ Which? Awards 2013


For further information, please contact:

Siân Grieve
Senior Press Officer (Corporate)
Telephone:  020 7592 6887
Mobile: 07525 271812

Louise Cooper
Senior Manager, Corporate, Digital & Branch PR
Telephone: 020 7592 6223
Mobile: 07808 574117