HRH The Prince of Wales visits Duchy Originals beef producer
His Royal Highness, The Prince of Wales, will today meet with farmers and staff at the producer of Duchy Originals from Waitrose beef, at Dovecote Park in North Yorkshire.
Dovecote Park is the dedicated supplier of all fresh and frozen beef products for Waitrose. This means every single beef product, including all Duchy Originals beef has been processed by the same supplier, shortening the distance between farm gate and supermarket shelf.
His Royal Highness, The Prince of Wales, will view the entire production process for Duchy Originals from Waitrose beef, which now consists of 12 different products utilising the whole carcass, from fillet steaks, to stewing steak, to beef burgers.
Providing full traceability, Dovecote Park only produces British beef, sourced directly from 900 UK farmers who are well known by Waitrose and members of the Waitrose beef supply group.
Dovecote Park was a pioneer in organic beef, and Waitrose outperforms the market in organic beef, currently with a 16.9 per cent share of the UK retail organic beef market*, four times its overall market share. In 2011, Waitrose made the decision to market all of its organic beef exclusively under the Duchy Originals from Waitrose brand.
Today, despite the recent recession, sales of Duchy Originals from Waitrose meat has grown steadily, up by 27 per cent, with Duchy Originals beef sales rising significantly, up by 38 per cent compared to the same period last year.*
Mark Price, Managing Director, Waitrose, said: 'We're delighted that His Royal Highness, The Prince of Wales, will be able to see first hand how much care and attention goes into producing Duchy Originals from Waitrose beef. We're currently seeing a huge demand from our customers with sales up by over a third compared to last year.
'We've a long heritage of working with Dovecote Park to produce high quality and tasty beef, and as our dedicated supplier of beef, we're able to give our customers total reassurance about where their beef has come from.'
A first for the industry, Waitrose has also recently opened its dedicated frozen facility at Dovecote Park, meaning all its beef, whether fresh, frozen, or for ready meals, is now managed by just one supplier, which is unique for the industry.
Dovecote Park sets a fair, consistent and competitive price, in return for high standards of quality and animal welfare from farmers who supply Waitrose beef.
The relationship with Waitrose is key to the growth of Dovecote Park. This is a philosophy of continuous improvement and industry leading standards, coupled with a genuine partnership approach and a broad understanding of the beef supply chain, right back to farm. Dovecote Park's supply chain is a genuine three way partnership between retailer, processor, and farmer.
Notes to editors
* Figures based on week ending July 6, 2013.
The Prince of Wales recently made a speech on Food Security. To read the full speech visit www.princeofwales.gov.uk website.
Duchy Originals was set up by The Prince of Wales in 1990, principally to sell organic food products. Since then, it has become established as a leading organic and natural food brand. In 2010 the brand went into partnership with Waitrose.
Duchy Originals from Waitrose has aimed to help small and medium sized producers, and all profits have gone to charitable causes and has donated more than £8million to charitable causes since it was established.
Duchy Originals from Waitrose operates entirely separately from the Duchy of Cornwall, which is the private estate from which The Prince of Wales derives his annual income.
For more information about Duchy Originals from Waitrose visit the Duchy Originals website (www.duchyoriginals.com)
*AC Nielsen latest 12 week data WE 22/06/13