John Lewis annual web sales pass £1bn mark as it launches new web platform
Online sales at John Lewis have passed the £1bn mark on a rolling 52 week basis, alongside a successful launch of a new multi-million pound web platform. The milestone comes a year ahead of the retailer's forecast, which had estimated reaching £1bn of sales in 2014.
The department store has invested nearly £40m in its new website during the three year project, which is the foundation for future online growth and its customer-focused omnichannel strategy.
Mark Lewis, who has recently joined the retailer as online director, said: 'Passing the £1bn milestone almost an entire year ahead of schedule is a fantastic achievement for us, and a reflection of how central online shopping has become to our customers.
'We have a leading omnichannel strategy which our customers love, but to continue to deliver the service our customers want, we need a website which will serve us as well as the old one did, and maintain our position as a leading innovator in online retailing.'
The new website features new functionality including an enhanced wish list function, search history, and more inspirational content, with more customer-focused functionality planned for the future. With mobile now accounting for over 25 per cent of traffic to johnlewis.com, the retailer has also revamped its mobile offer to mirror the creative design of the main site, and plans to launch a new app with details to follow later this year.
Paul Coby, IT director at John Lewis, said: 'With sales up over 40 per cent for johnlewis.com in 2012, we are seeing an unprecedented pace of online growth and customers are making more demands on our website, than ever before.
'The billion-pound success of johnlewis.com is a reflection of our strategy to put the customer at the heart of our online operations. Early testing at every stage of the build, and inviting over 3 million customers to use our beta site before full launch, has resulted in what we believe will be an outstanding experience and journey for customers.
'We have designed the new site to incorporate the best features of our previous site making it not only easy and intuitive to use, but inspiring to shop.'
The site also features a prominent feedback form, which generates around 300 pieces of feedback a day, which the retailer will use to prioritise issues and spot trends.
Notes to editors
The site was developed on the Oracle ATG platform, with support from Deloitte, PA Consulting and Professional Access in India.
The John Lewis Partnership - The John Lewis Partnership operates 39 John Lewis shops across the UK (30 department stores and nine John Lewis at home), johnlewis.com, 255 Waitrose supermarkets, 36 Waitrose convenience stores, waitrose.com and business to business contracts in the UK and abroad. The business has annual gross sales of over £9.5bn. It is the UK's largest example of worker co-ownership where all 84,700 staff are Partners in the business.
John Lewis - John Lewis, 'Retailer of the Year 2013'* and 'Multichannel Retailer of the Year 2013'*, typically stocks more than 350,000 separate lines in its department stores. The website stocks over 200,000 products focused on the best of fashion, beauty, home and giftware and electrical items including online exclusives. johnlewis.com is consistently ranked one of the top online shopping destinations in the UK. (www.johnlewis.com). John Lewis Insurance offers a range of comprehensive insurance products - home, car, wedding and event, travel and pet insurance and life cover - delivering the usual values of expertise, trust and customer service expected from the John Lewis brand.
* Oracle Retail Week Awards 2013.
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