'Reworked' competition will put one aspiring musician on Christmas Day TV
John Lewis today announced plans to give one aspiring music artist a Christmas they will never forget.
The retailer's 'Reworked' initiative, which launches today, will encourage members of the public to follow in Lily Allen's footsteps and record a version of the soundtrack to its new Christmas advert. The winning entry will then be used to soundtrack a special edition of the advert that will be aired on Christmas Day.
John Lewis's hotly-anticipated Christmas campaign was unveiled during The X Factor on Saturday 9 November. It features the animated story of best friends Bear and Hare at Christmas, set to a cover of Keane's 2004 hit, 'Somewhere Only We Know,' by Lily Allen.
'Reworked' calls on up and coming singers and musicians to upload videos of their version of the Keane track at youtube.com/JohnLewisRetail. The winner, who will be chosen by a panel that includes Keane, will be given an all-expenses paid trip to London where they'll record the track in a professional studio with the producer of Lily Allen's 'Somewhere Only We Know' cover, Paul Beard.
The recording will then feature in a 90-second version of the heart-warming advert which will be shown live on ITV1 on Christmas Day.
Craig Inglis, Marketing Director at John Lewis, comments: 'In previous years we've been overwhelmed by the number of people sending and uploading their versions of songs from our Christmas ads. This year, with the support of Lily Allen and Keane, we want to give someone a Christmas they'll never forget - the chance to hear their song on our advert on Christmas Day. Absolutely anybody can take part - we're really looking forward to seeing the entries come in!'
'Reworked' launches today, Wednesday 20 November. A video message from Lily Allen can be found at youtube.com/JohnLewisRetail, where video entries can be uploaded. The competition closes on 3 December and a winner will be chosen by 6 December 2013.
Notes to editors
The John Lewis Partnership - The John Lewis Partnership operates 40 John Lewis shops across the UK (30 department stores and ten John Lewis at home), johnlewis.com, 300 Waitrose shops, waitrose.com and business to business contracts in the UK and abroad. The business has annual gross sales of over £9.5bn. It is the UK's largest example of worker co-ownership where all 85,500 staff are Partners in the business.
John Lewis - John Lewis, 'Retailer of the Year 2013'¹ , 'The Nation's Best Retailer'² and 'Best Retailer 2013'³, typically stocks more than 350,000 separate lines in its department stores. The website stocks over 250,000 products focused on the best of fashion, beauty, home and giftware and electrical items including online exclusives. johnlewis.com is consistently ranked one of the top online shopping destinations in the UK. (www.johnlewis.com). John Lewis Insurance offers a range of comprehensive insurance products - home, car, wedding and event, travel and pet insurance and life cover - delivering the usual values of expertise, trust and customer service expected from the John Lewis brand.
¹ Oracle Retail Week Awards 2013
² Verdict Consumer Satisfaction Awards 2013
³ Which? Awards 2013
You can follow John Lewis on the following social media channels:
For further information, please contact:
Press Officer, Social Media
Telephone: 020 7931 4921
Mobile: 07525 272605