Waitrose to launch fully-automated click and collect lockers in UK grocery first
Waitrose is to launch fully-automated temperature-controlled collection lockers as part of the supermarket's expanding grocery click and collect offer.
The lockers are being tested by Partners (staff) at Waitrose's head office in Bracknell, before a plan to roll the service out to branches next year is finalised.
Shoppers who place an order using Waitrose.com* will receive a text message containing a PIN number. They can then drive up to the lockers, enter the number using a touch screen integrated in to the locker unit and collect their shopping.
Multiple customer orders are stored in ambient, chilled and frozen temperature-controlled lockers that can be refilled several times a day.
In line with the delivery options already available on Waitrose.com, the service is free if the purchase is over £50 and an order placed before 11.45am can be collected the next day.
It is the latest move by Waitrose to ramp up its grocery click and collect service which has been available in 150 branches since 2009.
It also follows a successful three-month trial of drive-throughs in five Waitrose shops**. The drive-through service will be rolled out further next year.
Waitrose Director, Ecommerce, Robin Phillips, said: 'Giving our customers as many ways as possible to buy and collect their groceries on the move is key to building on the phenomenal growth seen at Waitrose.com.
'Collection lockers will unlock the potential to reach customers in locations where we don't have a shop and which are very convenient, such as on the way home from work or the school run.'
'More and more people are adding an online shopping mission to their way of buying from Waitrose and we will continue to invest in making sure that we give them what they want, when they want it.'
Sales at Waitrose.com have consistently outperformed the online grocery market***, up 50.1 per cent in the grocer's first quarter.
Notes to editors
*Waitrose.com fulfils shoppers' online orders either directly from 153 branches around the country or through Waitrose's dotcom fulfilment centre in Acton, West London, dependent on location. Separately, Waitrose own-label products are available through Ocado under a commercial agreement.
** The click and collect trial began in April in five branches - Cheltenham, Salisbury, Wolverhampton, Southend and Lincoln.
*** Sales at Waitrose.com were up 50 per cent compared to market growth of 15.2 per cent in the 12 weeks to May 12. Source: Kantar Worldpanel Grocery.
For further information please contact:
Senior Manager, Corporate PR, Waitrose
Telephone: 01344 826335
Mobile: 07525 273077