Press releases

John Lewis launches membership programme, my John Lewis

Friday 11 October 2013

John Lewis today announces the launch of its new membership reward programme. Launching on 30 October, my John Lewis is designed to give customers benefits and rewards tailored to their interests.

Customers will be able to use their my John Lewis card in both shops and online, and the programme will feature rewards including free tea and cake in John Lewis's restaurants each month, entry into regular prize draws every time they shop, invitations to exclusive local events, previews and other personalised incentives.

From the information members choose to share, John Lewis will be able to tailor the way it interacts with customers to tell them more about their favourite products & services, give exclusive product previews and provide inspiration for them and their homes, based on their interests and shopping preferences.

Craig Inglis, Marketing Director at John Lewis, said: 'We're really excited about my John Lewis, as it enables us to bring our customers closer to our brand, and reward them in a new and more personal way.

Chris Bates, Head of Customer Marketing, added: 'We consciously decided not to develop a scheme based on collecting points, and instead offer more immediate rewards, previews and events so that customers can experience the benefits of membership straight away.  It will also get better over time, as the more we learn about customers, the more we can personalise the experience we give them.'

'We have successfully trialled my John Lewis with specific customer groups, including nursery and beauty, and we are now able to open it up to all of our customers to join from 30 October.'

Customers can sign up and join the programme at or in John Lewis shops with a simple email address. For customer enquiries, please call 08456 100 312.

Notes to editors

The John Lewis Partnership - The John Lewis Partnership operates 39 John Lewis shops across the UK (30 department stores and 9 John Lewis at home),, 298 Waitrose shops, and business to business contracts in the UK and abroad.  The business has annual gross sales of over £9.5bn.  It is the UK's largest example of worker co-ownership where all 85,500 staff are Partners in the business.

John Lewis - John Lewis, 'Retailer of the Year 2013'¹ , 'The Nation's Best Retailer'² and 'Best Retailer 2013'³, typically stocks more than 350,000 separate lines in its department stores.  The website stocks over 200,000 products focused on the best of fashion, beauty, home and giftware and electrical items including online exclusives. is consistently ranked one of the top online shopping destinations in the UK. (  John Lewis Insurance offers a range of comprehensive insurance products - home, car, wedding and event, travel and pet insurance and life cover - delivering the usual values of expertise, trust and customer service expected from the John Lewis brand.

¹ Oracle Retail Week Awards 2013
² Verdict Consumer Satisfaction Awards 2013
³ Which? Awards 2013
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For further information please contact:

Emma Moran
Senior Press Officer, John Lewis
Telephone: 0207 592 6058