Weekly trading update
This week's 'Black Friday' event conclusively signalled the official start of Christmas trading, more than doubling our previous record for a single day's trade on johnlewis.com and leading to a £147.0m week for the whole division, up 18.4 per cent on last year and up 31.4 per cent week-on-week. Online trade was up 35.7 per cent on the year and ended 19.4 per cent higher than our previous biggest week.
As well as doubling our former record for a single day's online orders, Friday saw mobile orders climb to more than three times the record for a single day. Online traffic from midnight to 8am was up 323 per cent compared with a normal Friday in November, and from 7am to 8am, as commuters started their day, we saw a staggering 1,340 per cent spike in mobile traffic to johnlewis.com compared with last year. The combined effect was an increase of 41.5 per cent in electrical sales for the week driven by iPads, televisions and PS4 - one selling every four seconds in the early hours of Friday morning.
Shops also benefitted from the combination of Black Friday promotions and price matching a competitor's event, with several branches achieving record takings. In line with our ambition to constantly inspire our customers, we also announced a collaboration with Scandinavian juice and coffee company Joe & the Juice, opening a first outlet this week in Solihull, as well as a collaboration with Hotel Chocolat, who will open a cocoa bar café in John Lewis Edinburgh in early 2014.
An outstanding result for our electricals business was backed up by an increase of 16.6 per cent in fashion.
Mark Lewis, online director, said: 'Any doubt over whether UK consumers are interested in Black Friday has been cast aside as record sales were notched up online and via mobile devices for John Lewis.
'Looking ahead to this week, we predict that today will see customers go online to continue their Christmas shopping in categories beyond technology on 'Cyber Sunday'. Combined with the push seen on Friday, we are seeing a marked change from previous years' when the first Monday in December has traditionally seen the highest online traffic, to more frequent peaks of demand during the festive season.'
- 18.4 per cent year on year increase
- 31.4 per cent week on week increase
- £147.0m sterling total
- 35.7 per cent year on year increase johnlewis.com.
What Britain's buying
High climbers week on week
- Galexy Note 10.1 tablet +2176 per cent
- Bosch cordeless screwdriver +1030 per cent
- Sharp LC24LE250K HD 720p LCD TV 24" +800 per cent
- Furby Boom (exclusive sweater edition) +799 per cent
- Tech touchscreen gloves +447%
Best selling gift this week
iPad air - Best seller for fourth week in a row
Hot sellers this week
- Ugg short boots
- ghd air hair dryer
- Lego toy box.
Notes to editors
The John Lewis Partnership - The John Lewis Partnership operates 40 John Lewis shops across the UK (30 department stores and ten John Lewis at home), johnlewis.com, 302 Waitrose shops, waitrose.com and business to business contracts in the UK and abroad. The business has annual gross sales of over £9.5bn. It is the UK's largest example of worker co-ownership where all 85,500 staff are Partners in the business.
John Lewis - John Lewis, 'Retailer of the Year 2013'¹ , 'The Nation's Best Retailer'² and 'Best Retailer 2013'³, typically stocks more than 350,000 separate lines in its department stores. The website stocks over 250,000 products focused on the best of fashion, beauty, home and giftware and electrical items including online exclusives. johnlewis.com is consistently ranked one of the top online shopping destinations in the UK. (www.johnlewis.com). John Lewis Insurance offers a range of comprehensive insurance products - home, car, wedding and event, travel and pet insurance and life cover - delivering the usual values of expertise, trust and customer service expected from the John Lewis brand.
¹ Oracle Retail Week Awards 2013
² Verdict Consumer Satisfaction Awards 2013
³ Which? Awards 2013
For further information, please contact:
Senior Press Officer (Corporate)
Telephone: 020 7592 6887
Mobile: 07525 271812
Senior Manager, Corporate, Digital & Branch PR
Telephone: 020 7592 6223
Mobile: 07808 574117