Press releases

John Lewis Partnership appoints first Customer Insight Director

Monday 26 November 2012

The John Lewis Partnership announces today that Paul de Laat has been appointed to the newly created role of Partnership Customer Insight Director. The appointment will be effective from 2 January 2013.

Reporting directly to the Chairman, Paul will be responsible for further increasing the Partnership's customer insight capabilities and will help develop greater understanding of shopping behaviour across John Lewis and Waitrose, supporting the divisional strategy and marketing teams.

Paul has held similar roles at Thomas Cook, O2 and Vodafone, and most recently at Lloyds Banking Group, where he was Customer Value Management Director.  Paul has a strong track record of building insight capability to drive improved commercial performance.

Charlie Mayfield, Chairman of the John Lewis Partnership, said:

'I'm delighted to welcome Paul to the Partnership. He brings a wealth of experience and expertise and will be a valuable addition to our team, working closely with both John Lewis and Waitrose.

'Customer insight is an increasingly sophisticated area and a central part of part of modern retailing. Paul's appointment to this newly-created role demonstrates our commitment to understand every aspect of our customers' shopping behaviour, across both John Lewis and Waitrose, so that we can enhance the service we offer to customers.'

Paul de Laat said: 'I am thrilled to have the opportunity to help the John Lewis Partnership make the most of its strong customer relationships. By turning customer data into actionable knowledge, we can enhance our relevance to customers and increase value both for our customers and for Waitrose and John Lewis.'

Notes to editors

The John Lewis Partnership - The John Lewis Partnership operates 39 John Lewis shops across the UK (30 department stores and nine John Lewis at home), and 286 Waitrose supermarkets. The business has annual gross sales of over £8.7bn. It is the UK's largest example of worker co-ownership where all 81,000 staff are Partners in the business.


For further information, please contact:

John Lewis Partnership
Neil Spring
Senior Communications Manager
Telephone: 020 7592 6296

Citigate Dewe Rogerson
Simon Rigby/Nicola Swift
Telephone: 020 7638 9571