Press releases

John Lewis shoppers resilient in challenging times

Sunday 13 November 2011


Despite a week of severe economic turbulence, John Lewis customers are proving themselves to be resilient in preparing for Christmas. John Lewis announces today that sales last week (to Saturday 12 November) saw a small dip on last year (by 0.8 per cent) but an increase of 6 per cent on the previous week. The leading department store group achieved a sterling total of £76.3m.

Strong performances came from home furnishing services, particularly floor coverings and the seven day express curtains service, while sales of bedding saw significant increases. Throughout the country John Lewis branches have reported excellent sales of Christmas trees and gifts.

Clear gift trends which are emerging include technology - for both adults and children - and gift food, which offers John Lewis customers more choice of inspiring combinations than ever before.

Andrew Murphy, Retail Director, John Lewis, said: 'With very strong figures from last year against us, milder weather than is seasonal and the turbulent economic climate, our results show that our customers are beginning to think seriously about Christmas and making John Lewis their destination for purchases. They give us continued confidence that John Lewis' strong and innovative products, customer service and price matching will ensure our position as market leader on the high street over the festive season.'

This trading news comes the day after the country's best-loved retailer's Christmas television advertising began - watched by over 10 million viewers in a prime 'X Factor' slot last night. Hailed as the 'best ever' by scores of John Lewis customers, it has had almost 400,000 views on Youtube in just two days.

Commenting on its success, Craig Inglis, Marketing Director at John Lewis said: 'It's clear from comments in social media that with only 42 days to go, for many people the launch of the John Lewis advert signals the beginning of the countdown to Christmas. The performance of the advert's star, seven-year-old Lewis McGowan, seems to have captured the mood of the nation with many people commenting on the advert's focus of what Christmas is really about - the anticipation and joy of giving a thoughtful present to your loved ones'.


Notes to editors

The John Lewis Partnership - The John Lewis Partnership operates 35 John Lewis shops across the UK (29 department stores and six John Lewis at home), johnlewis.com and 268 Waitrose supermarkets. The business has annual gross sales of over £8.2bn. It is the UK's largest example of worker co-ownership where all 76,500 staff are Partners in the business.

John Lewis - John Lewis, 'Britain's favourite retailer 2010'* and 'Multiple Department Store of the Year 2010' ** typically stocks more than 350,000 separate lines in its department stores. The website stocks over 150,000 products focused on the best of fashion, beauty, home and giftware and electrical items including online exclusives. johnlewis.com is consistently ranked one of the top online shopping destinations in the UK. ( www.johnlewis.com ). John Lewis Insurance offers a range of comprehensive insurance products - home, car, wedding and event, travel and pet insurance and life cover - delivering the usual values of expertise, trust and customer service expected from the John Lewis brand.

John Lewis is proud to be the official department store provider to the London 2012 Olympic and Paralympic Games.  

John Lewis and London 2012 - As part of this partnership with LOCOG (The London Organising Committee of the Olympic and Paralympic Games) John Lewis operates official London 2012 shops within its Oxford Street branch and Stratford City shops. John Lewis is helping to furnish lounge and reception areas at key Games-time venues as well as offering Partners (staff) the opportunity to support LOCOG in the operation and build-up to the Games. Further to the sponsorship with LOCOG, John Lewis Partnership has developed 'Partners in Sport' an initiative to put something back into the community through sport which includes sponsoring several London 2012 hopefuls as well as funding sports coaches.
* Verdict consumer satisfaction index, January 2011
** The Drapers Awards for fashion retail, November 2010
You can follow John Lewis on the following social media channels:

www.johnlewis.com/twitter
www.johnlewis.com/facebook
www.johnlewis.com/youtube.


Enquiries

For further information please contact:

Amy Shields
Senior Manager, Corporate, Digital & Branch PR
John Lewis
Telephone: 020 7592 6452
Mobile: 07525 273 077
Email: amy_shields@johnlewis.co.uk