Features
Boom for babycare

07 March 2013

It's boom time for babycare retailers, as the UK experiences its highest birth rates since 1971. John Lewis buyers Caroline Bettis and Jackie Zorn explain how they're putting together nursery and babywear to create a one-stop shop for parents.

  • Beauty's looking good
    Beauty's looking good 26 April 2013John Lewis Oxford Street's new-look Beauty Hall is full of innovative products for spring.
  • Boom for babycare
    Boom for babycare 07 March 2013John Lewis is tying together Babywear and Nursery to create a one-stop shop for parents.
  • Clothes family
    Clothes family 22 February 2013John Lewis has just launched a brand new fashion collection.
  • The weight is over
    The weight is over 25 January 2013Waitrose's LOVE life range is tapping into customers' appetites for sensible eating.
  • A gift for lists
    A gift for lists 18 January 2013John Lewis is reinforcing its market-leading position with a fresh look at its Gift List.
  • Streets ahead
    Streets ahead 14 December 2012In city and country, Waitrose.com delivery drivers provide a friendly and efficient service to customers.
  • Now it's Bath's time
    Now it's Bath's time 23 November 2012Waitrose Bath welcomes customers in its new incarnation as a Food & Home.
  • Packing a Suffolk punch
    Packing a Suffolk punch 16 November 2012In a first, Waitrose and John Lewis open shops side-by-side under one roof.
  • The pieces fit
    The pieces fit 09 November 2012Project MosaiK at JL Milton Keynes has affected every department, creating an amazing new-look shop.
  • The legacy lives on
    The legacy lives on 26 October 2012LOCOG secondees return to work, inspired by their experiences of the London 2012 Games.
  • Degrees of preparation
    Degrees of preparation 28 September 2012A course at the Waitrose Cookery School offers students top tips for cooking at university.
  • Haby to help you
    Haby to help you 14 September 2012John Lewis Edinburgh's haberdashery and fabrics department is thriving.
  • The Alice brand
    The Alice brand 07 September 2012An exclusive new womenswear collection, Somerset by Alice Temperley, launches at John Lewis.
  • Appy families
    Appy families 31 August 2012The Kurio tablet, combining technology, education and play, has just gone on sale in John Lewis.
  • Reader loyalty
    Reader loyalty 24 August 2012John Lewis and Waitrose produce three great customer magazines. So, what's the secret of their success?
  • A service industry
    A service industry 17 August 2012Waitrose and Welcome Break's partnership has been a road to success.
  • Flexible friend
    Flexible friend 10 August 2012John Lewis Exeter is taking shape as the department store of the future.
  • Little and large
    Little and large 03 August 2012Partners at Waitrose's two Leeds branches are bringing the brand to different customer groups.
  • Going for charity gold
    Going for charity gold 20 July 2012Nicola Storey talks about her time working for young people's charity, SAFE@LAST.
  • Show and tell
    Show and tell 13 July 2012The John Lewis and Waitrose Press Shows showcase autumn, winter and Christmas products.
  • Many are called in Didsbury
    Many are called in Didsbury 22 June 2012Things never stand still in the Contact Centres, and the one constant is change.
  • Not-so-secret service
    Not-so-secret service 01 June 2012John Lewis offers customers 'Experts on Hand' for even better customer service.
  • Burning ambition
    Burning ambition 18 May 2012Several Partners will be part of the London 2012 Olympic Torch Relay.
  • Net gains
    Net gains 04 May 2012John Lewis and Waitrose embrace social media to connect with customers.
  • London here we come
    London here we come 27 April 2012Partners are getting ready for the London 2012 Olympic and Paralympic Games.
  • A man of property
    A man of property 20 April 2012Meet the team that is pivotal in the delivery of every new shop in the Partnership.
  • Feeling at home
    Feeling at home 23 March 2012There are now six new format John Lewis at home shops, with two more due to open next month.
  • Home grown renown
    Home grown renown 09 March 2012John Lewis is introducing a 'Made in UK' logo for home-produced goods.
  • Style and substance
    Style and substance 02 March 2012John Lewis own-brand fashion is on trend and on budget - without skimping on quality.
  • Fashion hits town
    Fashion hits town 24 February 2012London Fashion Week is a big event in Head of Womenswear Buying Jo Hooper's calendar.
  • The Collective's items
    The Collective's items 17 February 2012John Lewis's new Design Collective are turning their talents to homeware.
  • First among equals...
    First among equals... 10 February 2012John Lewis Glasgow has won the division's Branch of the Year Award.
  • The future looks bright
    The future looks bright 03 February 2012John Lewis Reading is steeped in history, but its recent refurbishment has moved it into the future.
  • The appliance of science
    The appliance of science 06 January 2012The John Spedan Lewis Foundation has supported PhD studies of the natural sciences.
  • It's a small world
    It's a small world 06 January 2012Why Partners are attracted by the dynamism and the pace of trade in our smaller format shops.
  • Gravy training
    Gravy training 16 December 2011Discover the secret to cooking the perfect stress-free Christmas dinner at the Waitrose Cookery School.
  • Good wood
    Good wood 09 December 2011Ruth Wasserman, Head of Design at Ercol, has worked on an exclusive furniture range at John Lewis.
  • Home turf
    Home turf 02 December 2011Its special features make Waitrose's newest branch our 'greenest' supermarket to date.
  • Local heroes
    Local heroes 25 November 2011Stocking Waitrose shelves with local wares is important to the supermarket's success.
  • Cool, calm & collected
    Cool, calm & collected 18 November 2011Investment in a slicker customer collection operation is improving John Lewis's multi channel offer.
  • Music matters
    Music matters 11 November 2011The Partnership is supporting a range of music-making ventures, both national and local.
  • Design Council
    Design Council 04 November 2011Meet the Brand Creative team, the crack squad responsible for the good name of John Lewis.
  • Fourth dimension
    Fourth dimension 04 November 2011The new toy department at John Lewis Oxford Street is out of this world.
  • Made in Britain
    Made in Britain 21 October 2011John Lewis has the best of home-grown goods and indigenous designer talent.
  • Acton stations
    Acton stations 14 October 2011Waitrose opens its Dotcom Fulfillment Centre in West London, the first of its kind for the business.
  • Saving honey
    Saving honey 30 September 2011The Partnership is supporting studies into the survival of honeybees.
  • It's the business
    It's the business 30 September 2011From show homes to Christmas gifts, John Lewis is a 'one stop shop' for corporate customers, too.
  • Plan bee
    Plan bee 30 September 2011Waitrose is supporting supplier farms in sustaining and growing their honeybee populations.
  • Shopfloor style
    Shopfloor style 23 September 2011John Lewis Stratford City is showcasing brands including Michel Roux, Archipelago and Eames.
  • Docklands dazzle
    Docklands dazzle 16 September 2011Waitrose Canary Wharf Food, Fashion & Home gives customers a seamless shopping experience.
  • Building insights
    Building insights 09 September 2011Partners such as Martyn Haydon are involved in bringing concrete plans for Waitrose branches to life.
  • A blast from the past
    A blast from the past 26 August 2011John Lewis & Co JL's latest Own Brand menswear range, has been inspired by the Partnership's archives.
  • Down on the farm
    Down on the farm 19 August 2011Waitrose's working farm at Leckford supplies the supermarket with eggs, chickens, milk and more...
  • Golden opportunity
    Golden opportunity 08 July 2011Teresa Dolley worked at a local centre for youngsters with the help of the Golden Jubilee Trust.
  • Art ascending
    Art ascending 17 June 2011The new John Lewis Stratford will house some striking contemporary art.
  • Helping hands
    Helping hands 03 June 2011Volunteering brings its own rewards for some remarkable Partners.
  • Meet the parents
    Meet the parents 27 May 2011For these John Lewis and Waitrose suppliers, parenthood led to some innovative new products.
  • Scottish growth
    Scottish growth 20 May 2011With the opening in Newton Mearns, shoppers there can now enjoy Waitrose products.
  • Design counsel
    Design counsel 08 April 2011John Lewis is collaborating with top names including Raymond Blanc and Orla Kiely.
  • Hip hip Rohais
    Hip hip Rohais 18 March 2011Guernsey's first Waitrose supermarket mixes the latest concepts with local flavour.
  • Island life
    Island life 25 February 2011Waitrose St Saviour is the first of five branches to open in the Channel Islands.
  • Northern exposure
    Northern exposure 18 February 2011Waitrose is under-represented in the North but now things are changing.
  • Foundation course
    Foundation course 11 February 2011Waitrose Foundation products such as soft fruit and flowers benefit farming communities in Africa.
  • A commute that works
    A commute that works 14 January 2011Meet three Partners who've lost pounds (and saved a few) since changing their daily commute.
  • Total recall
    Total recall 31 July 2009The Partnership's archive is a valuable resource for everyone from the BBC to designers.

Highlight

John Spedan Lewis, who founded the Partnership, wanted Partners to have access to a lifestyle that perhaps they wouldn't have been able to enjoy in another company. As a result, he encouraged Partners to set up subsidised clubs and societies where they could paint, create, sail and play golf.

Now Partners can take part in a range of activities from abseiling and climbing, football and gliding to racquet sports, riding, skiing, surfing and swimming. The Sailing Club, for example, is one of the biggest, and many members recently sailed all five Partnership yachts – which are based near the Solent in Hampshire – in memory of its former Commodore, Robert Fraser (see Now, Voyager).

For the cultured, there are drama, photography, music and art clubs where Partners can develop their talents. In fact, Partners have found or rediscovered cultural leanings – and made some friends along the way.