Weekly sales figures


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Waitrose weekly sales figures for last week (to 11 October 2014) published on Friday 17 October 2014

Managing Director: Mark Price
Retail Director: Rob Collins

Waitrose weekly sales graph

Week 11

2014-15 £120.56m
2013-14 £115.75m
2012-13 £110.05m


Percentage increase (excluding petrol)

Week 11 to 11 October 2013-14 5.0
11 weeks to 11 October 2013-14 6.6

Percentage increase (including petrol)

Week 11 to 11 October 2013-14 4.2
11 weeks to 11 October 2013-14 5.9
Week 11 to 11 October 2012-13 9.5
11 weeks to 11 October 2012-13 11.2

Baking still as popular as ever

The Great British Bake Off final inspired a strong performance across a host of categories as divisional sales (excluding petrol) increased by 5%.

The culmination of the UK's premier baking competition, combined with compelling promotional activity, once again motivated the nation's bakers to grab their mixing bowls.

Home baking sales were up by an incredible 25% on last year as cake decorating, including colours and essences, increased by 40%. Egg sales were up 13% and frozen pastry sales rose by 9%.

Baking ingredients were up by 30% with more than 40 lines in the range seeing sales double. Stem ginger sales increased by 180% and fondant icing sales jumped by more than 178%.

Among the tasks for this year's finalists was to make a Victoria sponge and lemon tart and their efforts clearly proved enticing for our customers. Victoria sponge sales increased by more than 42% and lemon tart sales leapt by an impressive 75%.

The latest round of international football matches and the Russian Grand Prix gave sports fans the opportunity to put their feet up in front of the TV. Fresh pizza sales jumped by 18%, world beers by 13% and ready meals by 13%, including our Indian range, where the arrival of National Curry Week this week spiced up sales by 17%.

The wet weather, which saw us sell more than 1,200 umbrellas, didn't dampen our romantic side as bouquet sales rose by more than 94% - the highest volume of sales outside of the week leading up to Valentine's Day.

Elsewhere, shoppers were gearing up earlier than ever for Halloween and Christmas with sales of seasonal ranges already up 21% and 10% year on year respectively.

Rob Collins
Retail Director, Waitrose

Sales figures for operations groups

The below figures are based on percentage increase on 2013-14.

Operations groups Week 11
Up to week 11
Total sales (excl Petrol) 5.0 6.6
Group A 7.4 7.3
Group B 4.3 5.2
Group C -0.6 1.7
Group D 1.7 1.2
Group E 4.9 7.3
Group F 2.8 2.2
Group G 4.0 6.7
Group H -3.8 -2.0
Group I -0.5 1.8
Group J 11.9 14.6
Group K 3.3 7.6
Group L 0.3 2.4
Group M 13.5 13.9
Group N 12.2 17.2
Convenience 25.2 24.6
Online Services 32.1 18.1
Total sales (incl Petrol) 4.2 5.9

Sales figures for buying

The below figures are based on percentage increase on 2013-14.

Category Summary Week 11
Up to week 11
Ambient 4.3 6.5
Chilled, Fruit, Vegetables & Horticulture, Bakery 6.8 6.0
Meat, Fish, Frozen & Dairy 2.5 5.6