Weekly sales figures


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Waitrose weekly sales figures for last week (to 27 June 2015) published on Friday 3 July 2015

Managing Director: Mark Price
Retail Director: Rob Collins

Waitrose weekly sales graph


Week 21

2015-16 £126.17m
2014-15 £123.39m
2013-14 £120.67m


Percentage increase (excluding petrol)

Week 21 to 27 June 2014-15 2.3
21 weeks to 27 June 2014-15 0.8

Percentage increase (including petrol)

Week 21 to 27 June 2014-15 2.2
21 weeks to 27 June 2014-15
Week 21 to 27 June 2013-14
21 weeks to 27 June 2013-14 5.8


Sales of strawberries and cream mark the start of Wimbledon

Sales excluding petrol were 2.3% higher than last year, with particularly strong performances across outdoor ranges.

We are also seeing a continued very positive customer reaction to our 'Pick Your Own Offers' scheme​. The groundbreaking initiative lets myWaitrose members choose 10 products to save 20% on each time they shop, on top of our Brand Price Match commitment and all other promotions.

The start of the tennis at Wimbledon this week has given many the appetite for strawberries and cream, with strawberry sales up by 15% last week and cream by 9% compared to the week before.

We also saw sales of sparkling wine and Champagne increase by 7%, and Pimm's – one of our most reliable indicators of sunshine – rise b​y 25%​.  

A very warm Saturday for much of the country led to strong sales of barbecue charcoal and gardening ranges, which were each up by 24% for the week. We sold 65% more paper napkins and disposable cups and plates than in the same week last year, as people planned trips outdoors.

Shoppers also bought 17% more bread rolls in preparation for barbecues and picnics, and 12% more hand-held ice creams.

Our sun lotion sales were up by 27% for the week and after-sun sales were 43% higher.

Our 'food to go' ranges performed well, as many people chose to buy something quick while out enjoy​ing​ the we​ather. The entire range was up by 10%, with salads proving particularly popular, at 21% higher than last year​.

Tom Athron
Finance Director, Waitrose

Sales figures for operations groups

The below figures are based on percentage increase on 2014-15.

Operations groups Week 21
Up to week 21
Total sales (excl Petrol) 2.3 0.8
Group A 1.0 1.0
Group B 0.0 -1.7
Group C 0.5 -2.0
Group D -0.6 0.1
Group E 0.8 -2.0
Group F -4.3 -1.0
Group G 4.4 6.3
Group H -1.8 -4.8
Group I -0.6 -3.1
Group J 17.8 9.4
Group K 5.7 2.8
Group L 2.4 0.4
Group M 8.9 7.7
Group N 1.8 0.3
Group P 2.4 0.4
Convenience 26.2 28.9
Total sales (incl Petrol) 2.2 0.7

Sales figures for buying

The below figures are based on percentage increase on 2014-15.

Category Summary Week 21
Up to week 21
Ambient 3.0 1.5
Chilled, Fruit, Vegetables & Horticulture, Bakery 3.1 1.8
Meat, Fish, Frozen & Dairy -0.6 -1.7
Home & Leisure (inc newspapers) 7.0 1.2