Weekly sales figures

 

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Waitrose weekly sales figures for last week (to 9 August 2014) published on Friday 15 August 2014

Managing Director: Mark Price
Retail Director: Rob Collins

Waitrose weekly sales graph


Week 2

2014-15 £117.84m
2013-14 £109.63m
2012-13 £107.45m

 

Percentage increase (excluding petrol)

Week 2 to 9 August 2013-14 8.2
2 weeks to 9 August 2013-14 7.1

Percentage increase (including petrol)

Week 2 to 9 August 2013-14 7.5
2 weeks to 9 August 2013-14 6.4
Week 2 to 9 August 2012-13 9.7
2 weeks to 9 August 2012-13 9.6


Sales rise as Bake Off returns

A sunny start to the week and the return of The Great British Bake Off contributed to a strong week of sales at Waitrose, with total sales (excluding petrol) up 8.2%, compared to last year.

The return to our screens of The Great British Bake Off has already begun to influence sales, as the nation gets back its weekly batch of baking inspiration.

A sudden rise in demand for glacé cherries, up 25%, and piping bags, up 14%, last week suggested that Mary Berry's cherry cake was a clear favourite with viewers.

One of the surprise stars of episode one, though, was a simple ice-cream scoop – used to craft consistent bite-size bakes. Our sales of scoops, already popular in the summer, jumped an extra 10% last week compared to last year.

Similarly, demand for cake tins leapt 22% while sandwich tins were up 31% as people looked to recreate the on-screen masterpieces.

The warm weather was also a driver of sales: barbecue meats were up 47% while demand for fish leapt 28% as people continued the trend for lighter meals.

Our customers were keeping cool as bottled water had a 24% boost in sales.

People were also lavishing attention on their gardens with demand for the outdoor living range rising 20%, while our horticulture range saw a similar 18% uplift.

We welcomed 237 Partners to our two new branches. Waitrose in Malmesbury and little Waitrose in Notting Hill opened last week and both exceeded our expectations for their first week of trading.

Helen Hyde
Personnel Director, Waitrose

Sales figures for operations groups

The below figures are based on percentage increase on 2013-14.

Operations groups Week 2 Up to week 2
Total sales (excl Petrol) 8.2 7.1
Group A 9.0 8.7
Group B 5.8 5.3
Group C 5.9 3.7
Group D 3.1 1.3
Group E 7.3 8.1
Group F 3.8 3.1
Group G 7.0 4.9
Group H -1.2 -2.0
Group I 2.9 2.5
Group J 14.6 13.9
Group K 8.4 7.6
Group L 4.1 3.2
Group M 15.6 13.9
Group N 20.6 20.0
Convenience 23.6 21.6
Online Services 17.5 14.9
Total sales (incl Petrol) 7.5 6.4

Sales figures for buying

The below figures are based on percentage increase on 2013-14.

Category Summary Week 2
Up to week 2
Ambient 8.7 7.0
Chilled, Fruit, Vegetables & Horticulture, Bakery 6.3 6.2
Meat, Fish, Frozen & Dairy 6.3 5.3