Weekly sales figures


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Waitrose weekly sales figures for last week (to 23 August 2014) published on Friday 29 August 2014

Managing Director: Mark Price
Retail Director: Rob Collins

Waitrose weekly sales graph

Week 4

2014-15 £117.59m
2013-14 £113.47m
2012-13 £107.41m


Percentage increase (excluding petrol)

Week 4 to 23 August 2013-14 4.2
4 weeks to 23 August 2013-14 6.4

Percentage increase (including petrol)

Week 4 to 23 August 2013-14 3.6
4 weeks to 23 August 2013-14 5.8
Week 4 to 23August 2012-13 9.5
4 weeks to 23 August 2012-13 10.1

Bread baking proves popular

A three-day festival-filled weekend and strong promotional activity resulted in another good week of trade, with divisional sales (excluding petrol) up 4.2% on last year.

In preparation for Notting Hill Carnival celebrations and music festivals at Reading and Leeds, party goers sent sales of dry shampoo and hair colourants soaring, up 13 and 38% respectively. Natural and organic haircare products also saw a rise of 61%.

Our shoppers who were dining at home found an appetite for European flavour following our Taste of Italy promotion, prompting pasta and sauce sales to increase by 33% and Italian wine sales to leap up 31% year on year.

The Great British Bake Off continues to encourage people to try their hand at baking and sales of flour have risen by 19%. Last week's episode saw contestants tackle bread, pushing up sales of active dried yeast by 60% and the traditional grains spelt and rye up 43 and 18% respectively. Fans also flocked to the Waitrose website to look up new recipes for Fruity Pistachio and Fennel and Olive Bread.

As the weather took a turn for the worse, our customers prepared for a wet week, stocking up on packet soup, up 25%, hot beverages, up 23%, and tea, up 21%. Sales of pizza increased by 27% and pre-packed meals topped 13% year on year, perhaps driven by sports fans who stayed in to enjoy the Belgian Grand Prix.

Rupert Thomas
Marketing Director, Waitrose

Sales figures for operations groups

The below figures are based on percentage increase on 2013-14.

Operations groups Week 4 Up to week 4
Total sales (excl Petrol) 4.2 6.4
Group A 6.1 7.9
Group B 2.8 4.6
Group C -1.0 1.8
Group D -0.2 0.8
Group E 3.9 6.5
Group F 1.4 2.6
Group G 5.9 6.0
Group H -4.1 -2.6
Group I 0.4 2.6
Group J 12.5 13.5
Group K 6.2 7.4
Group L 0.7 2.4
Group M 11.2 13.1
Group N 13.5 17.5
Convenience 22.8 21.8
Online Services 16.0 18.8
Total sales (incl Petrol) 3.6 5.8

Sales figures for buying

The below figures are based on percentage increase on 2013-14.

Category Summary Week 4
Up to week 4
Ambient 4.7 6.7
Chilled, Fruit, Vegetables & Horticulture, Bakery 3.4 5.2
Meat, Fish, Frozen & Dairy 3.9 4.7