Weekly sales figures

 

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Waitrose weekly sales figures for last week (to 15 November 2014) published on Friday 21 November 2014

Managing Director: Mark Price
Retail Director: Rob Collins

Waitrose weekly sales graph


Week 16

2014-15 £123.99m
2013-14 £119.21m
2012-13 £113.23m

 

Percentage increase (excluding petrol)

Week 16 to 15 November 2013-14 4.2
16 weeks to 15 November 2013-14 5.6

Percentage increase (including petrol)

Week 16 to 15 November 2013-14 4.0
16 weeks to 15 November 2013-14 4.9
Week 16 to 15 November 2012-13 9.5
16 weeks to 15 November 2012-13 10.7


Customers start festive countdown

Customers gearing up for Christmas helped total sales (excluding petrol) rise by 4.2% last week, despite tough comparatives with last year.

Our Christmas advert has already helped inspire bakers as sales of ginger rose 17% on last year and cake decoration by 15%. In addition, mincemeat sales have grown by 60%.

More than 150 branches are providing free in-store gingerbread icing stations to encourage children to try baking.

Stationery sales, including cards and wrapping paper, have risen by 12%, while Christmas cracker sales are up 15%. Customers are stocking up early on tipples, too, with port sales up 15%.

Our range of Christmas sandwiches is now available and sales of the turkey, bacon and cranberry sandwich have seen a huge uplift of 50%.

Sales of Charlie Bigham ready meals are up by 160% in total with Lasagne (up 278%) and Moussaka (up 493%) among the best sellers.

Elsewhere, hot meat pies were in demand with sales up 50% and the Waitrose Indian ready meal selection had its best week ever: up 64%.

Food collection points are available in all of our supermarkets and some of our convenience shops, with donated items going to local food banks to help families in need.

Salisbury's new-look Waitrose Food & Home store, featuring our second cookery school, also reopened last week with sales exceeding all expectations.

Tom Athron
Finance Director, Waitrose

Sales figures for operations groups

The below figures are based on percentage increase on 2013-14.

Operations groups Week 16
Up to week 16
Total sales (excl Petrol) 4.2 5.6
Group A 0.3 6.2
Group B 2.8 4.8
Group C 9.7 1.7
Group D 1.9 1.2
Group E 4.2 6.3
Group F 1.3 1.8
Group G 2.2 5.2
Group H -5.2 -3.2
Group I -0.5 0.7
Group J 14.0 13.0
Group K 1.2 5.3
Group L -1.1 1.4
Group M 16.4 15.0
Group N 8.7 14.8
Convenience 32.1 26.1
Online Services -16.0 12.3
Total sales (incl Petrol) 4.0 4.9

Sales figures for buying

The below figures are based on percentage increase on 2013-14.

Category Summary Week 16
Up to week 16
Ambient 3.9 5.3
Chilled, Fruit, Vegetables & Horticulture, Bakery 7.1 6.2
Meat, Fish, Frozen & Dairy 1.3 4.3