Weekly sales figures

 

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Waitrose weekly sales figures for last week (to 20 September 2014) published on Friday 26 September 2014

Managing Director: Mark Price
Retail Director: Rob Collins

Waitrose weekly sales graph


Week 8

2014-15 £120.83m
2013-14 £112.27m
2012-13 £107.92m

 

Percentage increase (excluding petrol)

Week 8 to 20 September 2013-14 8.4
8 weeks to 20 September 2013-14 6.4

Percentage increase (including petrol)

Week 8 to 20 September 2013-14 7.6
8 weeks to 20 September 2013-14 5.7
Week 8 to 20 September 2012-13 12.0
8 weeks to 20 September 2012-13 10.9


Warm weather and promotions drive sales growth

Waitrose saw its highest growth rate in a normal trading week for six months, with sales (excluding petrol) up 8.4%, driven by mild weather and strong promotional activity.

Customers made the most of the Indian summer by enjoying alfresco dining. Sales of barbecue food soared, up 65%, while prepacked fish sales increased by 21%. Demand for bottled water and adult soft drinks, such as pressés, also increased, up 27% and 30% respectively.

Ice cream sales increased by 29% and held ice creams proved particularly popular, up 40%.

As autumn draws nearer, seasonal fruits such as apples are flavour of the month. Bramley apples were up a shiny 500% on last week as customers baked comforting pies and crumbles. Sales of organic apples also increased by 10.8% compared to last year.

The celebration of Organic Month also saw other organic lines performing well. Our customers proved that provenance is still a priority as organic tomatoes increased by 21.2%. Organic cucumbers and Romano peppers also saw a rise in sales, up 27.5% and 35% respectively.

Helen Hyde
Personnel Director, Waitrose

Sales figures for operations groups

The below figures are based on percentage increase on 2013-14.

Operations groups Week 8
Up to week 8
Total sales (excl Petrol) 8.4 6.4
Group A 8.0 7.1
Group B 6.8 5.0
Group C 4.2 1.5
Group D 2.8 1.0
Group E 10.8 7.2
Group F 2.8 2.0
Group G 8.8 6.6
Group H 0.5 -2.1
Group I 4.3 1.8
Group J 18.8 14.4
Group K 10.8 7.6
Group L 4.3 2.2
Group M 15.8 13.5
Group N 18.9 17.3
Convenience 28.3 24.0
Online Services 20.5 16.5
Total sales (incl Petrol) 7.6 5.7

Sales figures for buying

The below figures are based on percentage increase on 2013-14.

Category Summary Week 8
Up to week 8
Ambient 8.3 6.5
Chilled, Fruit, Vegetables & Horticulture, Bakery 8.3 5.4
Meat, Fish, Frozen & Dairy 8.2 5.4