Weekly sales figures

 

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Waitrose weekly sales figures for last week (to 21 March 2015) published on Friday 27 March 2015

Managing Director: Mark Price
Retail Director: Rob Collins

Waitrose weekly sales graph

 

Week 7

2015-16 £123.93m
2014-15 £121.84m
2013-14 £119.04m

 

Percentage increase (excluding petrol)

Week 7 to 21 March 2014-15 1.9
7 weeks to 21 March 2014-15 1.6

Percentage increase (including petrol)

Week 7 to 21 March 2014-15 1.7
7 weeks to 21 March 2014-15
1.4
Week 7 to 21 March 2013-14
4.1
7 weeks to 21 March 2013-14 5.4

 

Still a taste for comfort food, despite spring

While the drag effect of food price deflation continues, preparation for Easter helped grow divisional sales, excluding fuel, up 1.9% compared with last year.

As the weather turned colder this week, customers turned to more comforting food with sales of slow-cook meat up nearly 56%. Sales of ready meals also increased by 13% with Indian ready meals performing particularly well, up 41% on last year.

With Easter round the corner, shoppers appear to be making more health-motivated choices when it comes to their Easter treats. Sales of gluten-free hot cross buns and Waitrose's gluten-free Easter egg have both soared in popularity, up 124% and 890% respectively.

Easter decorations are up 73% on last year and customers were also preparing gifts for one another as sales of gift wrap increased 27%. As shoppers prepared to bake Easter treats for their friends and families, sales of Easter home baking kits also increased, up 10%.

With warmer weather on the horizon, horticulture sales were up over 13% compared to the year before, as customers prepared their gardens for spring. Seasonal British produce will also be at the forefront of customers' minds as spring favourites Jersey Royals and British raspberries become available in Waitrose shops this week.

Rupert Thomas
Marketing Director, Waitrose

Sales figures for operations groups

The below figures are based on percentage increase on 2014-15.

Operations groups Week 7
Up to week 7
Total sales (excl Petrol) 1.9 1.6
Group A 5.0 5.0
Group B -1.6 -2.1
Group C -1.0 -2.7
Group D 0.1 0.5
Group E -2.0 -2.0
Group F -0.7 -0.4
Group G 11.0 10.3
Group H -3.9 -5.1
Group I -3.6 -4.3
Group J 8.5 7.0
Group K 4.2 -0.1
Group L 1.5 0.0
Group M 9.7 13.2
Group N -2.7 3.6
Group P 1.5 0.0
Convenience 30.2 30.0
Online Services -16.5 -19.1
Total sales (incl Petrol) 1.7 1.4

Sales figures for buying

The below figures are based on percentage increase on 2014-15.

Category Summary Week 7
Up to week 7
Ambient 4.4 2.3
Chilled, Fruit, Vegetables & Horticulture, Bakery 1.9 2.7
Meat, Fish, Frozen & Dairy -1.5 -1.8
Home & Leisure (inc newspapers) -5.3 1.1