Weekly sales figures


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Waitrose weekly sales figures for last week (to 30 January 2016) published on Friday 5 February 2016

Please note that commencing Tuesday 9 February and reporting on the week ending Saturday 6 February, weekly trading statements for the John Lewis Partnership will be available on Tuesdays, reporting on the previous week's trade. Our weekly reports are changing to reflect the omnichannel nature of our business and will report on overall sales rather than individual shops, regions and sales channels.

Managing Director: Mark Price
Retail Director: Rob Collins

Waitrose weekly sales graph


Week 26

2015-16 £117.77m
2014-15 £120.59m
2013-14 £119.16m


Percentage increase (excluding petrol)

Week 26 to 30 January 2014-15 -2.4
26 weeks to 30 January 2014-15 1.3

Percentage increase (including petrol)

Week 26 to 30 January 2014-15 -2.3
26 weeks to 30 January 2014-15
Week 26 to 30 January 2013-14
26 weeks to 30 January 2013-14 6.6


Customers celebrate Burns Night

Sales were challenging in the final week of the financial year with total sales, excluding petrol, 2.4% lower than last year.

With Burns Night falling last week, many people celebrated with a Burns Supper. The event's increasing popularity across the UK saw 22% more haggis bought than last year.

Our most popular haggis was the traditional 500g Macsween haggis, with sales 40% higher than last year. But we're also seeing vegetarian haggis becoming increasingly popular, making up nearly a quarter of our total haggis sales this year.

At the weekend - the last in January - we saw a surge in popularity of our range of no alcohol and low alcohol wines. Our drinks team has noted this trend building throughout the month, something that could be attributed to the increasing popularity of 'dry January', or a move towards lower alcohol options for the first month of the year. Sales for the range were 47% higher for the week.

We also saw an increase in sales of small (37.5cl) bottles of wine, showing that many were looking to enjoy a glass of wine without opening a full bottle. Sales of the range were up by 37% last week.

Our first Pick Your Own Offers TV ad has prompted a further flurry of customers to sign up to the scheme, which lets customers pick 10 products to save money on each time they shop. Our top 10 most popular picks consistently features regular or everyday purchases, showing savvy shoppers choosing to cut the cost of their most commonly bought foods. This includes chicken, cherry tomatoes, bathroom tissue and eggs.

The strongest performance across our ranges last ​week ​was from our home and leisure category, which saw trade up more than 10% compared to last year, as people brighten up homes at the start of the year.

Mark Williamson
Commercial Director, Waitrose

Sales figures for operations groups

The below figures are based on percentage increase on 2014-15.

Operations groups Week 26
up to week 26
Total sales (excl Petrol) -2.4 1.3
Group A -2.9 0.8
Group B -2.0 -0.2
Group C -6.1 -0.8
Group D -6.3 -0.1
Group E -5.6 -1.1
Group F 2.3 1.2
Group G -4.0 0.4
Group H -7.1 -3.0
Group I 8.2 7.5
Group J 3.3 10.1
Group K 1.8 5.4
Group L -2.6 -1.6
Group M -3.5 3.6
Group N -2.8 0.7
Group P -5.3 0.8
Convenience 0.4 8.8
Online Services 27.2 27.4
Total sales (incl Petrol) -2.3 1.3

Sales figures for buying

The below figures are based on percentage increase on 2014-15.

Category Summary Week 26
Up to week 26
Ambient -3.0 1.4
Chilled, Fruit, Vegetables & Horticulture, Bakery -3.7 2.3
Meat, Fish, Frozen & Dairy -0.7 -0.7
Home & Leisure (inc newspapers) 7.4 5.6