Weekly sales figures

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Managing Director: Mark Price
Retail Director: Rob Collins

Week 15

Percentage increase (excluding petrol)

Percentage increase (including petrol)

 
Continuing strong trade as mood turns summery

Sales at Waitrose continue to be strong, up by 12.8 per cent (excluding petrol) compared to last year, driven by the warmer bank holiday weather which helped to create a summer spirit.

Waitrose.com sales momentum continues to build well with the number of orders growing by 41 per cent versus the same period last year.

News of Sir Alex Ferguson's retirement led to newspaper sales surging by 81 per cent.

While last week may not have felt as warm as the week it followed, it remained warmer than this time last year and the recent sunny weather left customers in a summery mood. Ice cream sales were up 31 per cent compared to last year and sales of tuna, a warm-weather favourite, rose by 77 per cent, while barbecue meats were up 48 per cent.

Picnic staples such as quiches and dips were flying off the shelves with demand up by 30 per cent and 26 per cent respectively. Salads and dressings each saw a rise of 22 per cent.

Cider sales sparkled with a rise of 41 per cent, while water and soft drink mixers were up by 21 and 23 per cent as customers kept refreshed.

We celebrated the opening of our relocated Waitrose in Oakgrove, Milton Keynes, last week which came complete with Waitrose.com hub, new customer café and Home department.

Waitrose shops at Welcome Break have seen sales increase 17 per cent compared to last year and this week we will be opening our 18th Welcome Break Waitrose at Michaelwood, Gloucestershire, junction 13/14 of the M5.

Rob Collins
Retail Director, Waitrose

Sales figures for operations groups

The below figures are based on percentage increase on 2012-13.

Sales figures for buying

The below figures are based on percentage increase on 2012-13.