Weekly sales figures


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Waitrose weekly sales figures for last week (to 19 July 2014) published on Friday 25 July 2014

Managing Director: Mark Price
Retail Director: Rob Collins

Waitrose weekly sales graph

Week 25

2014-15 £121.89m
2013-14 £120.43m
2012-13 £107.62m


Percentage increase (excluding petrol)

Week 25 to 19 July 2013-14 1.8
25 weeks to 19 July 2013-14 5.2

Percentage increase (including petrol)

Week 25 to 19 July 2013-14 1.2
25 weeks to 19 July 2013-14 4.4
Week 25 to 19 July 2012-13 13.3
25 weeks to 19 July 2012-13 13.8


Weather continues to keep us guessing

Total divisional sales last week, excluding petrol, were up 1.8% compared to last year when a high level of promotional activity and a heat wave during the same week last year spurred double digit growth, ensuring the comparatives continue to be tough.

This week may have felt muggy but last year it was in fact warmer and drier. As a result we've seen sales trends we're more used to in the colder months.

Yorkshire puddings for instance, normally reserved for hearty Sunday roasts, are up by 100%, while roasting beef, on promotion, was up 420% compared to last year and vegetables are up 7%.

On the other hand, packet soups and fresh soup are up by 55% and 20% respectively. Teas and coffees are also enjoying a surprise summer surge as demand for hot beverages rises 35%. Dark spirits, like whisky, have seen a 20% jump in the relatively cooler weather.

Nevertheless customers are certainly enjoying the spell of warm weather with our gardening department seeing sales rise by 26%, and outdoor plants up 56%.

Another aspect of the Great British summer weather - its changeability - also led to a sales spike. As the rain came down, the brollies went up - leading to umbrella sales surging 400%.

With new research showing that 70% of teachers commonly receive alcohol as an end-of-year gift from their pupils, these appear to have been going with a fizz. While wines enjoyed a 6.7% rise in sales last week, champagne and sparkling wines were positively fizzing, up by 26% and 14% respectively.

Rupert Thomas
Marketing Director, Waitrose

Sales figures for operations groups

The below figures are based on percentage increase on 2013-14.

Operations groups Week 25 Up to week 25
Total sales (excl Petrol) 1.8 5.2
Group A 2.3 5.8
Group B -0.3 2.6
Group C -1.2 2.9
Group D -0.8 0.7
Group E 5.9 10.8
Group F 0.2 1.7
Group G -2.5 1.7
Group H -6.4 -0.7
Group I -2.2 1.9
Group J 7.8 11.4
Group K 2.1 6.0
Group L -2.4 1.9
Group M 8.3 7.8
Group N 13.0 18.4
Convenience 13.9 17.3
Online Services 12.4 43.8
Total sales (incl Petrol) 1.2 4.4

Sales figures for buying

The below figures are based on percentage increase on 2013-14.

Category Summary Week 25
Up to week 25
Ambient 1.2 3.2
Chilled, Fruit, Vegetables & Horticulture, Bakery 1.3 5.4
Meat, Fish, Frozen & Dairy -0.5 5.4