Driving Nutritional Improvements
Our nutrition strategy continues to focus on reformulation and while we remain focused on calories and saturated fat our emphasis in 2015 has been on sugar reduction. Categories such as carbonated drinks and cordials followed our work on chilled juices and efforts are now being directed at breakfast cereals, yogurts and bakery. For example in 2016 we aim to reduce sugar in own brand cereal including cornflakes, honey nut cornflakes and choco pops.
Living Well Slimming Club
Responding to customer demand for dietary advice, in 2015 our qualified nutritionists ran an eight week slimming club trial at our local store in Bracknell. This was open to both Partners and customers. Of the 20 people recruited 17 completed the course with a total weight loss of 55kg (122lbs). The trial has been fully evaluated and we plan to test an online version in 2017 to reach more customers in a flexible way that suits their needs.