Our customers

We really believe that it is only through dealing honestly with customers that we can earn their trust and loyalty. As co-owners of our business, our Partners take pride in great customer service.
A customer looking at the John Lewis fashion assortment
We offer our customers an unrivalled product assortment and the best service we can.

We strive to offer a pleasant and accessible shopping experience through our shops, websites and call centres.

Our approach involves:

  • offering customers the best value, choice and service;
  • listening carefully to what customers want; and
  • building accessible shops and services.


In addition, we like to hear what our customers think so that we can continuously improve our service. By engaging with our customers and acting in their interests, we hope to create a long-term sustainable and successful business.

Read about our approach to customer service and our commitments to value, quality and choice.