The Wildlife Trusts
Both John Lewis and Waitrose have this year supported the Wildlife Trusts to help them inspire people across the UK about wildlife and the natural world.
John Lewis chose the Trusts as this year's Christmas advert charity partner. We raised £124,166 through sales of Christmas merchandise, enabling them to work with schools to help children connect with and understand the natural world.
Funds from Waitrose have also supported work with children right across the Trusts, including their 'Forest Schools' and travel bursaries so that primary school children from deprived backgrounds can visit wildlife education centres. Sales of our eco coffee cups helped to fund the Trusts' '30 days wild' campaign schools' pack. This is designed to motivate children around the UK to learn about, experience and help wildlife near them. The campaign reached 60,000 children across more than 2,000 schools.
The Big Butterfly Count
In partnership with the Butterfly Conservation Trust, Waitrose and John Lewis sponsored 2016's Big Butterfly Count, the world's biggest survey of butterflies to help the public assess the health of our environment. More than 36,400 people counted 38,233 butterflies. This showed a dramatic drop in butterfly numbers, with the lowest average count in the seven year history of the count. The Trust will publish a study confirming that the counts accurately reflect butterfly populations, and considering the implications of the decline for butterflies and other pollinating insects. Further research will also be required to determine the causes of the drop.