Waitrose Farm Assessment
At the core of our work on improving sustainable production in fresh produce is the Waitrose Farm Assessment (WFA). This initiative began in 2011 and is led by our Agronomy Group. The WFA is a detailed survey conducted on farms, by trained suppliers. It identifies key areas and opportunities for improvement, which drives research and continuous improvement - engaging, supporting and learning from our suppliers and growers on a range of topics such as water use, biodiversity, waste, energy and carbon.
One of the ways in which we reward leading farms and share best practice is through our Demonstration Farm scheme where we award winners in each assessment category every year. College Farm in Cambridgeshire won Demonstration Farm status in 2014 and since then the findings of the Waitrose Farm Assessment has enabled them to put in place measures to reduce inputs, improve soil condition, manage water responsibly, dispose of waste appropriately, and optimise pest and weed control.