Products and services

We believe that few things in life are more important than the food we buy for ourselves and our families. The Waitrose reputation is built on the freshness, quality, safety and provenance of its food and is the reason its customers choose Waitrose over any other supermarket.
Customer being served at Fresh Meat counter

With 330 shops and around 18,000 product lines Waitrose combines the convenience of a supermarket with the expertise and service of a specialist shop.

Products

In Waitrose the provenance, traceability and responsible sourcing of its product range is of paramount importance.

Where possible Waitrose sources its products from British producers and 89% of eight food staples, including beef, chicken, apples and potatoes, are sourced in this country. Waitrose also looks to buy local with buyers seeking out the finest local and regional products, helping to boost the economy in many rural areas and enabling customers to sample the very best foods made locally.

Waitrose is proud to be the first supermarket to confirm its commitment to stocking 100%, own label British dairy, as it celebrates its 10th anniversary of the Waitrose Farmers Milk Scheme (a successful partnership with over 60 British dairy farmers). Waitrose will stock 100%, own label British dairy produce including any dairy ingredients used in own-label yoghurts, dairy ice-cream, milk, cream, cheddar and butter.

The Local and Regional Sourcing Initiative includes over 1,700 products, including fruit, vegetables, bacon, sausages, ice cream, wines, cheeses and honey. The Waitrose Farm at the Leckford Estate in Hampshire supplies the supermarkets with milk, apples, pears, free-range eggs and mushrooms as well as free range Poulet d'Or chickens.

Waitrose first introduced organics in 2003 and now carries over 1,600 products many of which are Fairtrade ensuring that the producers in some of the world's poorest countries are given a fair deal. The Waitrose Foundation was set up in 2005 to help improve the lives of South African farm workers who help supply fruit such as oranges, grapes, nectarines and plums among others. These carry the Waitrose Foundation logo.

A team of Food Technologists are responsible for the safety, legality and quality of the food sold in Waitrose supermarkets. They make sure that the best standards in quality, safety, environment and animal welfare are applied across the supply chain, supported by our own inspections and farm assurance schemes.

Duchy Originals has joined forces with Waitrose in an exciting and groundbreaking partnership which will cement its position as one of the country's leading organic and free-range food brands. The new licensing and distribution agreement - the first of its kind ever undertaken by Waitrose - will significantly increase the charitable donations made by Duchy Originals as Britain's fastest-growing supermarket invests in and develops the brand. The partnership gives Waitrose, Duchy Originals' largest and most long-standing client, the exclusive right to originate, manufacture, distribute and sell Duchy Originals products in the UK. Waitrose, whose aim is to expand the range from the current 200 products to around 500, will pay a royalty to Duchy Originals on all wholesale and retail sales.

Following a successful collaboration as a Waitrose ambassador, Heston Blumenthal has worked with our product development team, to bring his unique and creative approach to develop 'Heston from Waitrose' which was launched in October 2010.

Other recently launched ranges include LOVE Life, a range of delicious and nutritionally balanced foods  answering a demand from Waitrose customers to help them include a wider range of wholefood ingredients and avoid saturated fats in their diets and Good to Go, a range of 150 food products to be eaten on the move.

In March 2013, Waitrose launched the Waitrose flower garden range in its shops and a new website called Waitrosegarden.com (www.waitrosegarden.com) - together giving customers access to nearly 6,000 gardening and floristry products.  The comprehensive range of bulbs, seeds, flowers, plants, tools and garden care items is popular with customers whose favourite hobby after cooking is gardening. The nation's favourite gardener, Alan Titchmarsh, is also on hand to share his tips on the website - ensuring that everyone, from the gardening novice to the green-fingered expert, can have a go at growing their own flowers, fruit and vegetables.

Value

Following the introduction of the 'essential Waitrose' range in 2009, offering over 1,850 everyday foods with Waitrose quality and affordable prices, 'Brand Price Match' is our commitment to price match Tesco on branded grocery products. From high quality basics to luxury top tier ranges and Britain's best organic food, Waitrose offers customers value.

The myWaitrose loyalty programme rewards customers by offering them the chance to get things for free, save money on their shopping and win exclusive prizes. In addition to 'Brand Price Match', myWaitrose members receive a further 10% off hundreds of products when shopping instore and online.

Service

Waitrose shops are staffed with experienced, knowledgeable Partners committed to offering the best service to all customers and branches also have Partners trained as specialists with expertise in areas such as wine and fish. At the UK Customer Satisfaction Awards 2011, Waitrose won the People's Choice award for Most Responsive Organisation and Valued Customer. In 2010 we were awarded  the Grocer 33 Customer Service Gold Award.

Waitrose branches offer a wide range of facilities and services to make shopping easier for disabled customers, those with prams and pushchairs, and customers with other accessibility needs. These include packing assistance at checkouts, accompanied shopping, carry-to-car services, specialised trolleys and clearer signage.

Supporting services include 'Shop in Branch Delivery Service' and 'WaitroseDeliver' (an online grocery ordering service), a glass and fish kettle loan service plus the online WaitroseEntertaining and WaitroseWineDirect ordering services. At selected branches, Waitrose is introducing cycle trailers to help customers transport their shopping home by bike. Equipped with large canvas shopping bags, the trailers will be loaned out free of charge to customers who wish to use them.

Waitrose is the only supermarket to offer an En Primeur wine service. You can select wines using the WaitroseWineDirect (www.waitrosewine.com) ordering service.

Waitrose has launched its first iPhone app and mobile site to reflect the increasing use of mobile internet by consumers, with email, searching and news/social networking the top three smart phone activities. The new app lets users access Waitrose's latest recipes, view our offers (updated in real time), create a shopping list, locate their nearest Waitrose and watch video clips of cooking techniques and tips. They can also share recipes with friends through social networking sites. A unique 'Cook's tools' feature provides instant food and cooking information on everything from food and wine matching to cooking timing.

Waitrose has entered into a commercial arrangement with John Lewis to work together more closely in the future. This closer collaboration will see over two thousand John Lewis and Waitrose kitchen and homeware products available on-line from the new Waitrose Homeshop at Waitrose.com. Customers can opt to have these goods delivered to their home or 'click and collect' from their local Waitrose branch. Customers can also collect purchases made via johnlewis.com from their local Waitrose branch - simply shop online before 7pm and collect from your local Waitrose shop the next day completely free of charge. To find out whether this service is available at your local Waitrose visit the johnlewis.com website.

Find out more

You can find out more about our products and services as well as find your local store or buy online by visiting the Waitrose website (www.waitrose.com). You'll also find dietary advice, ideas for your dinner party and recipes.

Or when visiting your local branch, please ask at the welcome desk.