Press releases
Chew decide....Waitrose asks nation to pick their tuck shop favourites
Thursday 13 August 2009
Duran Duran, A-ha and Spandau Ballet have all made a comeback in the Noughties, but it's not just music that's experiencing a retro revolution – its life's sweetest things too. This week, Waitrose launches Monty Bojangles, a range of natural sweets including old favourites such as Pear Drops, Rhubarb and Custards and Cola Cubes.
If that's not sweet enough, Waitrose is asking the nation's sweet-lovers to vote for their childhood favourites to help them decide which treat to put back onto its shelves nationwide. Consumers can take their pick from bonbons to barley sugars, shrimps to sherbets by logging on to the Waitrose website (www.waitrose.com/sweetrevival).
Matthew Jones, Waitrose Confectionery Buyer comments: 'Retro foods have really seen a resurgence over the past year, and corner shop sweets are what everyone remembers from their childhood. It's been a really tough task deciding which varieties to bring back onto our shelves, and that's why we’re launching the Great Sweet Revival campaign – it's now the nation's chance to bring back their old favourites.'
For a chance to vote for your favourite sweet, go to the Waitrose website (www.waitrose.com/sweetrevival) from 12 August - Waitrose will announce the most voted for sweet in October.
Notes to editors
- Monty Bojangles are available exclusively at Waitrose priced at £1.19 for 140g (on promotion at 96p until 8 September 2009).
- The five varieties available are Cola Cubes, Pineapple Cubes, Pear Drops, Rhubarb and Custard and Lemon Sherbets.
- Monty Bojangles sweets are free from artificial colours and flavours.
- The Waitrose Great Sweet Revival campaign launches on 12 August.
- Sweet lovers should fill out the survey on the Waitrose website (www.waitrose.com/sweetrevival) to vote for their old favourite. Site launches 12 August.
- The result of the nation's favourite sweet to make a comeback will be announced in October.
- Waitrose sales of retro sweets are all showing signs of growth year on year – for example Sherbet Dib Dabs sales are up 19 per cent, Flying Saucers sales are up by 32 per cent and Catherine wheels are up by 35 per cent.
Enquiries
For more information or commentary from a Waitrose spokesperson contact:
Karla Grave
Senior Press Officer (Consumer)
Telephone: 01344 82 5204
Email: Karla_graves@waitrose.co.uk
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